SOURCE: eFUEL EFN, Corp.

November 19, 2008 08:35 ET

eFUEL EFN Corp. Is Developing Virtual Dating Technologies That Will Revolutionize the Online Dating Industry

Company Anticipates Increased Revenues From Its New Program Approaching $40 Million Per Year Based on Conservative Member Retention Rates

TAMPA, FL--(Marketwire - November 19, 2008) - eFUEL EFN, Corp. (PINKSHEETS: EFUL), owner and developer of revenue-generating, Internet-based assets, announced today that researchers at the Company's I-nexworldwide subsidiary have been developing proprietary, virtual dating software for the Company's outRAGEousEncounters.com and PositiveLove.com online dating Websites. This virtual dating platform will be introduced in early 2009 to the over 8.5 million members of eFUEL's online dating Websites -- a number increased recently via strategic acquisitions made by the Company. Virtual online dating is being pegged by industry analysts as the next big trend in the development cycle of the now over $600 million online dating industry.

The online dating business model has evolved considerably since its inaugural years in the mid-1990s -- around the same time the Internet first experienced widespread consumer participation. The first model to emerge and experience success within the online dating industry was the "long bar" model, a profile browsing model which is best exemplified by companies such as Match, True and Yahoo! Personals. Next up was the "long test" model, the bread and butter of companies such as eHarmony and PerfectMatch. This is where participants undergo some form of compatibility test conducted by the dating company to determine their potential matches. These primary online dating business models, while enormously successful, are unintentionally conducive to social isolation and other odd behaviors. Ultimately it comes down to good judgment and a member's intuition to ensure a fun, safe interaction with their chosen date or "match."

More recently, however, new trends have emerged within the online dating segment that further assure consumers participating that their eventual interaction will be a safe and positive experience. One of these is known as the "community" approach. This approach was born on social networking sites such as Facebook, Friendster and MySpace, as an answer to the widespread misuse and abuse of these communication portals by predators and other miscreants. The "community" approach to online dating involves a single person's friends and even family getting involved in the process, searching profiles, checking potential dates out, and even matching their single friend up with compatible people they uncover among the throngs of potential mates. The community approach has inevitably provided online dating customers with enhanced safety, and is now being incorporated to some degree by most of the major online dating companies.

Another safety-enhancing trend emerging more recently is the one that eFUEL and its dating Websites are tactfully building and integrating into their platforms. Virtual Dating, as it is being called, affords online singles a chance to interact with one another on a virtual level, prior to meeting in person. With video chat technologies now experiencing widespread use, eFUEL is developing software that will enable online daters to take full advantage of the virtual encounter concept. To further ensure its members a safe dating experience, eFUEL's sites will also be offering a free background check to its members. This will enable members to verify that their potential dating partner is who they say they are.

eFUEL predicts that by incorporating these new proprietary technologies and programs into its online dating package, the Company should generate approximately a 4% to 10% member retention rate. At the $9.99 per month member fee planned by eFUEL, the Company expects to realize over $40 Million dollars annually from these new offerings based on its 8.5 million members as of November 2008.

Imagine meeting your prospective date for a coffee in a romantic virtual café on the Champs-Elysees in Paris. Not only exchanging emails, or speaking briefly on the phone, but seeing and hearing your date online as you interact with each other in any number of virtual settings. Most will agree this is a sound step to take, prior to meeting your blind date in person.

eFUEL plans to roll out its new proprietary virtual dating software in early 2009. More information on these technologies will be made available prior to launch.

About eFUEL EFN Corp.:

eFUEL EFN, Corp. ("eFUEL") is a publicly traded company listed on the Pink Sheets under the symbol EFUL. eFUEL is an Internet services company offering a wide variety of products including background screening and verification sites, including www.Valimate.com, and www.VeritasID.com which includes the product VerifiAmerica.com, On-line dating sites www.outRAGEousEncounters.com and www.PositiveLove.com, announced today the launch of their New service called Easy ID the fastest, easiest ID verification available on the Internet. This product will be offered Free to all new members who purchase any eFUELstore.com service. Simply enter a person's full name and birthday and the background information will be provided. This service is also available at the company's main site eFUELstore.com or Valimate.com.

Safe Harbor Statement:

Certain Statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes in levels of competition, possible loss of customers, and the company's ability to attract and retain key personnel.

Contact Information

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