SOURCE: eMetrics Marketing Optimization Summit

January 22, 2008 08:00 ET

eMetrics Marketing Optimization Summit Expands Global Footprint With New Event in Canada

Marketing and Analytics Industry Leaders Share Best Practices in Toronto, Ontario, March 31-April 2, 2008

TORONTO--(Marketwire - January 22, 2008) - The eMetrics Marketing Optimization Summit, a leading web marketing conference dedicated to optimizing online marketing value and web analytics, is expanding into the Canadian market this spring with its newest addition to the international conference series in Toronto, Ontario. Industry thought leaders from Canada, the US and Europe will gather to share best practices for marketing optimization March 31 through April 2, 2008.

Since 2002, the eMetrics Marketing Optimization Summit has evolved along with the industry and expanded to meet the needs of the vastly growing audience it has attracted over the years. Once strictly a web analytics conference, the Summit connected peers and provided valuable solutions through collaboration to propel the industry forward. The event quickly became known for the actionable insights it delivered and its power to drive the evolution of the entire web analytics industry.

Through demand and the advancement of the web analytics and marketing industries, the eMetrics Marketing Optimization Summit grew quickly in both focus and reach. Today, the entire online marketing industry attends to share ideas on topics that range from search and email marketing optimization to innovative web 2.0 tactics, including measuring success across social networks. The conference series holds six events throughout the year in San Francisco, CA; Washington, DC; Munich, Germany; London, England; Stockholm, Sweden and now Toronto, Canada. Last year, the eMetrics Marketing Optimization Summit was attended by over 2000 marketers and analytics professionals across the globe.

"The expansion into Canada came from overwhelming interest from attendees and sponsors located in and around the Toronto area as well as many marketing professionals who could not travel to one of our other locations but wanted to experience the insights they heard about through post-eMetrics recaps and conversations online," said eMetrics Marketing Optimization Summit producer Jim Sterne. "The conference continues to grow year after year because of the insights the attendees and speakers bring to the table, and I'm excited to grow with and learn from new participants at the Toronto event!"

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. For more information, visit

Contact Information

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