SOURCE: eMetrics Marketing Optimization Summit

October 03, 2007 08:00 ET

eMetrics Marketing Optimization Summit in Washington, DC Attracts Major Brand Marketers and Analytics Professionals

WASHINGTON, DC--(Marketwire - October 3, 2007) - The eMetrics Marketing Optimization Summit, taking place in Washington, DC October 14-17, will be the largest and most diverse event in its six-year history. This latest installment of the international conference series welcomes attendees from major brands including Allstate, Kodak, Marriott, NBC Universal, Xerox and many more.

Since the eMetrics Marketing Optimization Summit began in 2002, the online marketing industry has expanded dramatically, and more and more marketers and major brands in all sectors are seeking the right tools, advice and techniques to optimize return on investment in online channels. The conference series has gained a loyal audience of returning attendees and continues to attract larger and more diverse audiences by bringing together the brightest minds in the space. Attendees, exhibitors and speakers -- from C-level to entry-level -- collaborate and share success tactics in networking sessions and forward-thinking presentations to contribute to the advancement of the industry.

Contributing to the diversity of the audience this year is the eMetrics Marketing Optimization Summit's expanded agenda, which includes tracks on search marketing, email, Web 2.0, and behavioral targeting. Web analytics continues to be a major focus of the event, going even deeper to include tracks on statistical success, website optimization and marketing optimization management.

"Whether you are talking to Disney or the Red Cross or the US Department of Energy, you find that they all have the same challenges and questions about managing and improving their online strategies," said conference producer Jim Sterne. "Not only can you find the answers and latest thinking in the analytics and marketing worlds at the eMetrics Marketing Optimization Summit, you can find the right tools to achieve your goals, and talk to people who have faced the same challenges and turned them into marketing success."

A selection of companies attending the eMetrics Marketing Optimization Summit in DC include, but are not limited to, the following:

--  AARP
--  Allstate Insurance Co.
--  AOL
--  Bayer HealthCare
--  Capital One
--  Charles Schwab
--  CNET
--  Dell Inc
--  Kodak
--  Forrester Research
--  GE
--  Money Bank
--  IBM
--  Intuit
--  JCPenney
--  Marriott International
--  Microsoft Corporation
--  NBC Universal
--  Philip Morris USA
--  Sprint
--  The New York Times Syndicate
--  The Smithsonian Associates
--  T-Mobile USA, Inc.
--  World Bank
--  WWF International
--  Xerox Corporation

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the eMetrics Marketing Optimization Summit in Washington, DC October 14-17, 2007, include the Web Analytics Association, Optimost, WebTrends, Visual Sciences, DoubleClick, Numeric Analytics, TeaLeaf, Omniture, Google and more. To see the agenda, the speakers list and to register, visit

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the eMetrics Marketing Optimization Summit
    (919) 833-9975 x10
    Email Contact