October 04, 2007 11:37 ET

eResearch Initiates Coverage on Gatorz Inc. with Speculative Buy Rating

TORONTO, ONTARIO--(Marketwire - Oct. 4, 2007) - eResearch analysts, Ross Deep, B.A. (Economics), MBA, and Bob Weir, B.Sc., B.Comm., CFA have written an Initiating Report on Gatorz Inc. (TSX VENTURE:GTZ.S). Gatorz is an emerging player in the high-performance, action sunglasses and lifestyle segment of the multi-billion dollar non-prescription eye-wear industry. It designs, manufacturers, distributes and markets high performance, precision-made, "action" sunglasses both internationally and in North America under the brand name "Gatorz". It also has a line of "GatorZgear" branded apparel, and skateboards.

Gaining brand awareness and increasing its distribution channels are major challenges facing this former CPC company that is struggling to find its niche, both in its industry and in the minds of investors. However, there is huge upside potential if management can successfully execute its game-plan.

We are initiating coverage of Gatorz Inc. with a Speculative Buy recommendation, and are setting our 12-month share price target at $0.43, and a five-year price target at $1.85. The stock is recommended for higher-risk investors but, currently, share liquidity is a substantial problem and a deterrent to higher market capitalization.

This Press Release was prepared by eResearch and was not vetted by Gatorz Inc. Further, the Recommendation and Target Price contained in this report are strictly those of eResearch and, due to securities laws, are not endorsed by Gatorz Inc.

eResearch is Canada's primary source for independent, quality, investment research, focused primarily on small- and mid-cap companies. Our research and analysis is of institutional quality, and has the potential of reaching millions of global investors through our extensive electronic distribution network. eResearch does not engage in retail or institutional sales, trading, or corporate finance activities, nor does it conduct investment banking or investor relations services for the companies covered. Our sole business is providing quality, unbiased research.

Gatorz Inc. paid eResearch a fee of C$17,500 + GST to conduct research on the Company, on an Annual Continuous Coverage basis.

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