SOURCE: eStara

November 07, 2007 09:00 ET

eStara to Unveil Results of Total Economic Impact Study for Click to Call in Retail

Industry Experts to Share Key Findings on the Financial Impact of Click to Call During Free Webinar

RESTON, VA--(Marketwire - November 7, 2007) -

Who:    Sucharita Mulpuru, Senior Analyst, Forrester Research and John
        Federman, CEO, eStara

What:   As retailers evolve their online sales strategies, many are seeking
        new ways to balance costs with the benefits of serving customers
        across channels. Many leading retailers are utilizing click to call
        technologies to transition customers seamlessly from the Web to the
        phone to increase sales conversions. However, with marketing and IT
        budgets strapped, organizations in the evaluation phase must
        demonstrate a measurable return on investment.

        Join Sucharita Mulpuru, Senior Analyst at Forrester Research, and
        John Federman, CEO of eStara, as they discuss the results of a
        ground-breaking study on the economic impact of click to call in
        online retail. The study, conducted by Forrester Consulting,
        profiles a Fortune 500 organization and evaluates the costs and
        benefits associated with using eStara Click to Call.

        During this Webinar, attendees will see:

           --  Click to Call's impact on IT resources
           --  The business benefits of Click to Call
           --  Detailed calculations of Click to Call's total value

When:   Wednesday, November 14, 2007
        11:00 a.m. - 12:00 p.m. EST

Where:  Online - To register, please visit:

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is owned by ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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