SOURCE: Omniture

January 22, 2008 08:00 ET

eToys Selects Omniture to Enhance Online Marketing Campaigns and Merchandising Strategies

Leading Toy Retailer Gains Insight Into Customer Preferences to Provide an Effective Online Shopping Experience

OREM, UT--(Marketwire - January 22, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that eToys -- a leading children's toys retailer -- has selected Omniture to understand how their customers respond to online marketing campaigns and merchandising strategies. Using Omniture Web analytics, eToys, owned by The Parent Company, has gained increased insight into customer interests and purchasing trends, allowing the company to enhance the online shopping experience for their visitors as well as maximize online ROI across The Parent Company's Web properties. In addition, eToys plans to integrate Omniture with their on-site search solution, allowing the company to better understand what information and products their customers are interested in and structure their online merchandising and product ads accordingly.

"Web site real estate is a high priority. Omniture allows us to monitor the performance of each element of our sites -- including content and offers -- in real time, making it easy to serve our customers' interests by ensuring online marketing campaigns are mapped to consumer behavior," said Chris Cummings, Chief Information Officer at The Parent Company, which owns and operates eToys. "In addition, by integrating Omniture Web analytics with partnering site search technology, we will be able to ensure our merchandising structure effectively drives customers through the buying cycle."

Having real-time insight into consumer behavior on the eToys web site, and across The Parent Company's nine Web properties -- including, and -- was particularly important during the recent holiday season as Cummings could determine needed changes to site content and offers immediately.

Through Omniture Genesis -- an integration platform for Omniture partner technologies -- eToys will integrate site search technology. With the combined insight of Omniture SiteCatalyst Web analytics and site search, eToys will be able to gauge the effectiveness of its internal search activities by understanding which search terms are used the most, which terms drive the most purchases, which terms are ineffective, and more. The company can then leverage that information to ensure their products are structured effectively and make certain customers are finding the information and products they are looking for.

"Online retailers' main objective is to attract and engage each customer on their site, guide them to the products they are searching for, and make the purchase process clear and easy," said Chris Harrington, president, worldwide sales and client services at Omniture. "Omniture helps companies achieve that goal by optimizing each step of the consumer experience -- improving acquisition strategies, campaign performance, shopping cart processes and more to drive maximum profitability."

About The Parent Company

The Parent Company is a leading commerce, content and new media company for growing families. The Parent Company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its web site, catalogs and strategic retail partnerships; and personalized dolls and accessories through its brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the and web sites. The company's luxury brands, and, reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites,, and, The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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