eWorld Interactive, Inc.
OTC Bulletin Board : EWIN

January 17, 2008 02:30 ET

eWorld Counts Down to Chinese Market Launch of Online Gaming Platform

SHANGHAI, CHINA--(Marketwire - Jan. 17, 2008) - eWorld Interactive, Inc. (OTCBB:EWIN) (the "Company" or "eWorld") is pleased to announce that the Chinese language version of its online multi-player game "BattleZone" will be publicly launched for open beta testing on January 18.

Company CEO Guy Peckham remarked, "Not only does this signify our foray into the successful monetization phase of our business, this is also an important milestone in the development of eWorld's entertainment portal. We are currently anticipating over 5 million users to participate in the open beta testing of BattleZone."

The open beta phase is the next and final step towards full commercialization of the product and it allows the Company an opportunity to fully promote the game throughout eWorld's extensive distributor and internet cafe network of over 100,000 locations. This final test period stimulates consumer appetite for the game, creating early demand to promote presales of game cards through the distribution channels.

BattleZone, created by Korean game developer Sidus and adapted for the Chinese demographic by eWorld, was originally launched in a Korean language version for its home market and is a web-based, cartoon animated, multi-player game that has been in development over the past 2 years specifically for the much larger Chinese market. Users engage in a 5-10 minute battle, mostly in team-play mode, and emerge as winners or losers. Unique techniques, battle situations, character role development, competition and team play provide the foundation for a strong and loyal player community. By gaining experience and wins in the game, online characters acquire enhanced capabilities providing ongoing depth and interest. Equipment, training and skills may also be purchased by the players using their prepaid game cards.

Mr Peckham further noted that, "Based upon the early sales figures deriving from our recently held distributor meeting, I strongly believe that the BattleZone revenue model will be a great business and revenue stream for eWorld." eWorld has exclusive sales, marketing and distribution rights for the game in Mainland China. Additional revenue opportunities also exist from derivative merchandising in and around China.

Additional user information and access to the open-beta test site is available at eWorld Interactive's site at www.17dian.cn. The commercial launch of the game is planned to occur concurrently with the retail distribution of prepaid player cards upon completion of open beta testing.

About eWorld Interactive, Inc. (OTCBB:EWIN):

eWorld Interactive ("eWorld") is a second-generation media and entertainment portal in Mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region. eWorld is a compelling place for individuals to interact with top media franchises as well as create and share their videos, photos, music, and online experiences. Offline products and video production capabilities allow the company to create higher value offerings for content providers and advertisers.

Notice on Forward looking Statements

This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such statements. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

ON BEHALF OF THE BOARD

Guy Peckham, CEO

eWorld Interactive, Inc.

Contact Information