eWorld Interactive, Inc.
OTC Bulletin Board : EWIN

November 26, 2007 09:02 ET

eWorld Interactive Begins Production of Major TV Show in China

Pantene Sponsored Program based on America's Next Top Model

SHANGHAI, CHINA--(Marketwire - Nov. 26, 2007) - eWorld Interactive, Inc. (OTCBB:EWIN) (the "Company" or "eWorld") is pleased to announce that its wholly-owned subsidiary MOJO Media Works ("MOJO") has begun production of the Chinese version of hit TV franchise "America's Next Top Model."

The production, titled "Pantene China's Next Top Model" is under license to MOJO by CBS Paramount, and is a co-production including Procter & Gamble (P&G), Starcom and Sichuan Satellite TV (SCTV).

Originating from Sichuan province with the largest population in China of over 87 million persons, SCTV is a national broadcaster with a household reach of over 640 million viewers, with consistent high rating numbers in the top 3 of all national channels.

The production brings together retail partners Wal-Mart, Watsons, Carrefour and Tesco as thousands of hopefuls register to audition through one of 500 kiosks deployed in stores across the country. Thousands of additional registrations are delivered via eWorld's web portal at www.pantene-cntm.com.

20 semifinalists will be selected from 4 audition locations in Beijing, Shanghai, Guangzhou and Chengdu. 10 finalists will eventually make it to the show which will be aired Sunday nights on Sichuan TV. Based on the successful 10 season long format owned by CBS Paramount, it is created, hosted and executive produced by Supermodel Tyra Banks, and is the chance of a lifetime for the contestants as all finalists will receive national exposure, top model training and see the winner acquire a modeling contract with a world renowned agency, with the added chance to act as a spokesperson for Pantene.

Mr. David Tumaroff, Executive Producer and CEO of MOJO Media Works stated, "I predict it will have a great following due to the success and exposure of America's version."

The program's official website is at www.pantene-cntm.com. Additional user information including registration, blog, bbs, video streaming, and voting systems are available through eWorld Interactive's site at www.17dian.cn.


Guy Peckham, CEO, eWorld Interactive, Inc.

About eWorld Interactive, Inc. (OTCBB:EWIN):

eWorld Interactive ("eWorld") is a second-generation media and entertainment portal in Mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region. eWorld is a compelling place for individuals to interact with top media franchises as well as create and share their videos, photos, music, and online experiences. Offline products and video production capabilities allow the company to create higher value offerings for content providers and advertisers.

Notice on Forward looking Statements

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