EA Worldwide

EA Worldwide

May 20, 2011 06:28 ET

EA Worldwide Speaks On 2011 Most Valuable Brands In The World

LONDON, UNITED KINGDOM--(Marketwire - May 20, 2011) - Outsourced sales firm EA Worldwide based in London Bridge have watched the most popular brands in the world use innovation and consumer desire to evolve and increase in value.

EA Worldwide have consistently watched popular brands as they develop and a recent survey conducted by Millward Brown Optimor, BrandZ on the top 100 valuable brands http://www.millwardbrown.com/BrandZ/Default.aspx has released some interesting statistics on the financial implication of consumer preference for a specific brand. EA Worldwide agrees a brand is a very powerful indicator which encourages consumers to make choices when faced with similar products. Consumers are likely to choose a product based on the way it is branded, businesses that have acknowledged this and used a marketing platform to engage consumers have seen the most success.

Technology Brands are dominant with Apple taking the lead and being named number one, taking over Google to become the most valuable. The Apple brand has a value estimated at £153bn.

Apple in the early 90's was a declining brand but the launch of the I-Pod and more recently the I-Phone and I-Pad tablet has seen the brand take control of the technology industry. Apple have used retail to ensure their brand is accessible by the consumer along with a strong social media platform to promote and engage their audience. "Developing a brand as strong as Apple and many of the other brand noted on the Top 100 list is about building trust. A consumer that trusts a brand will be loyal and will pay the cost of the brands worth. This is the reason we see Heritage brands like Coca-Cola and McDonalds still ranked very high on the list" says Josh Cote, EA Worldwide's Managing Director.

EA Worldwide work with a variety of brands from the entertainment, charity, telecom, energy and home-improvement industries and are outsourced to increase sales, educate specific target markets and grow the brands identity. Monitoring the success of some of the most valuable brands in the world has become an essential part of evolving EA Worldwide's strategy to assist their clients brand development and stay one step ahead of the competition. "Knowing brands strengths and differentiating them from their competition is important. Only then can we confidently target a specific audience and build strong, loyal relationships with consumers where they trust the brand." adds Josh Cote of EA Worldwide.

EA Worldwide continue to be outsourced to increase sales for various brands and plan to expand the industries they work within throughout 2011.

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