EA Worldwide

EA Worldwide

February 25, 2011 08:27 ET

EA Worldwide Watch Fight Between London's Two Top Tourist Attractions

LONDON, UNITED KINGDOM--(Marketwire - Feb. 25, 2011) - EA Worldwide, an outsourced sales and marketing firm based in London Bridge just minutes away from two of London's most famous tourist attractions; London Dungeon and The London Bridge Experience have witnessed the two companies go head to head over location and who gets which tourists.

Two of London's most gruesome and famous tourist attractions are located less than a few meters apart on Tooley Street London Bridge where hordes of tourists flock each day. Both attractions offer interactive experiences for tourists, the once friendly competition has turned in to a fierce and literally gruesome battle over sales tactics and slander.

The London Dungeon explores 1000 years of dark history, offers shows with live actors and rides to give tourists an interactive education in to London's history. In 2009 The London Dungeon won a court case against The London Bridge Experience in which it was agreed that the sales team would not discourage visitors from buying tickets for the Dungeon.

EA Worldwide are located a short distance from the attractions and have a growing interest in the feud and their issues over sales strategies. Managing Director Josh Cote says "It's always interesting to see how competitors within the same industry deal with these situations; it would make sense for each attraction to focus on their unique selling proposition and perhaps market their product accordingly".

Ensuring each business offers value to its consumers and defining what that value is will assist the two famous attractions with tailoring marketing and selling points that will ideally appeal to slightly different target markets. "The London Bridge Experience has been voted UK's Best Year Round Scare attraction for two years running, so it makes sense for them to focus on the 'scare factor' which appeals to me a lot more than the more educational and family orientated London Dungeon" says Johannas Amsel, a visitor from Germany purchasing tickets for one of the attractions.

Developing a point of difference for each attraction will require a new branding strategy. A unique selling point or developing the individual factors of differentiation seem the clear way to ensure both tourist attractions continue to run and attract their proposed markets. 

The issue between the two famous London attractions has been taken to the Office of Fair Trading in an attempt to come to some agreement. EA Worldwide will continue to be stuck in the middle of the gruesome fight and observe the growing competitiveness between the two attractions.

Contact Information