SOURCE: Kirusa


February 17, 2010 04:20 ET

Eagle Mobile Puts Its Incomplete Calls on Auto Mode

Launches Kirusa Auto-Voice-SMS™ to Monetize Incomplete Calls; First Worldwide Launch of Kirusa Auto-Voice-SMS

TIRANA, ALBANIA and NEW PROVIDENCE, NJ--(Marketwire - February 17, 2010) - Eagle Mobile, the newest Albanian mobile operator, announced a radical increase in completed calls since the launch of Auto-Voice-SMS™ on its network across Albania. The Auto-Voice-SMS solution has been sourced from Kirusa, the world's leading vendor of Voice SMS and a leading developer of mobile value added services. Eagle Mobile has launched Auto-Voice-SMS across Albania.

Kirusa Auto-Voice-SMS is a "must have" service for carriers to increase call completion and customer satisfaction. This is a service that completes the call in all inevitable situations like getting a busy tone, phone not being answered or rejected by a recipient, out of coverage, or network congestion. When a caller does not get through to the dialed number, she gets an option to leave a Voice SMS while being on the same call. Once the caller leaves a Voice SMS, the recipient will immediately get an SMS notification of the Voice SMS message. Eagle callers, callers from other mobile operators in Albania, as well as international callers can leave Auto Voice SMS messages for Eagle subscribers. Eagle subscribers can retrieve the messages directly from the SMS, and can also reply to the message with voice.

Kirusa Auto-Voice-SMS was made available to Albanian subscribers in January. In a short period of one month, the service has been adopted by more than 22% of Eagle subscribers.

For carriers who adopt Auto Voice SMS there is an increase in ARPU; revenue generated from calls that would otherwise not be completed. There is also an increase in customer satisfaction through customer stickiness and word of mouth growth.

Commenting on the launch, Alban Tartari, Head of Public & Media Relations Department of Eagle Mobile Albania, said, "When a subscriber calls another, they have a compelling reason to communicate their thoughts. Kirusa Auto-Voice-SMS facilitates the sender to communicate in real time despite not being able to reach the other party. At the same time, the process for the recipient to listen and reply to the message is very easy. Our subscribers find Kirusa Auto-Voice-SMS a great value-add to their communication need. Kirusa was chosen for this product as Voice SMS from Kirusa has been receiving an overwhelming response from our subscribers since its launch."

Speaking on the occasion, Dr. Inderpal Singh Mumick, CEO and Founder of Kirusa, said, "We are delighted on the successful adoption of Kirusa Auto-Voice-SMS by the Eagle Mobile subscribers." He further added, "Kirusa continues to innovate and bring to market new mobile value added services that generate revenue for our customers. The successful adoption of Auto Voice SMS by Eagle subscribers is another validation of the value Kirusa provides to its customers."

About Eagle Mobile

Eagle Mobile is the youngest mobile operator in Albania. It was established on 23rd October 2003 by the Albanian government as a company owned by Alb Telecom. Eagle Mobile broke a record by entering the Albanian telecommunication market on 12 March 2008. The limits of speed were broken with the company reaching full coverage of the territory in 6 months. Eagle Mobile as on 31st December 2008 covered 97% of the population and 90.7 % of the territory by sending its services all around the country. One year after entering the market, in its first anniversary, Eagle Mobile has reached 380 thousand subscribers.

'Proring' and 'Riniring' tariffs resulted in a big success for the company. For the first time prepaid and post-paid numbers were integrated in the same tariff group. Something like this was never seen before in Albania. Very soon Eagle Mobile brought for the first time the Edge Technology, internet to the mobile phone. Via USB Modem everyone can have access to internet in its desktop or laptop wherever there is an Eagle Mobile signal. In a record time Eagle Mobile achieved full roaming service. Eagle Mobile is roaming in 200 countries with nearly 400 operators. And lastly Eagle Mobile is ready for the technology of the third generation 3G, which will bring speed and possibilities never thought before in communication, video calling and speed in processing information on mobile phones.

About Kirusa

Kirusa is one of the leading global developers of Voice SMS based Mobile Value Added Services (MVAS); enabling mobile subscribers to 'reach out' to their family and friends. Kirusa's solutions include the hugely successful Kirusa Voice SMS, the world's most advanced "Voice SMS" solution that has been selected by more than thirty carriers around the world. Kirusa Voice SMS enables mobile subscribers to send messages by speaking. Kirusa has pioneered a suite of applications that facilitate mobile subscribers through voice viz. Call-n-Tweet; LoudMouth; Call Complete; Video SMS; Carry Forward; Emissary; International and Convergent Voice SMS, Voice SMS Gateway; Kirusa Exchange service and Brew and Java clients. Kirusa has launched a Consumer Corner, an online site for information and resources on Voice based MVAS for mobile subscribers. Kirusa solutions are built on Kirusa's patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables carriers to cost effectively deploy additional revenue generating applications such as messaging, search, information, and entertainment. Kirusa's solutions are used by mobile subscribers millions of times daily. Kirusa has been recognized as one of top 100 technology companies by Silicon India for years 2007 and 2008, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. 'Kirusa Voice SMS,' 'DirectListen™,' 'Call-n-Tweet' and 'Speed Codes' are trademarks of Kirusa, Inc. For more information, please visit

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