SOURCE: EagleRider

August 12, 2005 18:18 ET

EagleRider Builds the World's First Motorcycle Tourism Super Center in Denver

LOS ANGELES, CA -- (MARKET WIRE) -- August 12, 2005 -- EagleRider, the world's largest renter of Harley-Davidson motorcycles, announced today its continued expansion in the growing adventure travel and outfitting business by opening its first motorcycle tourism super center location in Denver, Colorado.

"We are at the point in our business growth where EagleRider has become more than just a motorcycle rental company. Our customer's appetite has become insatiable, every week our central reservation department receives hundreds of requests from motorcyclists asking for a full service motorcycle vacation," said Chris McIntyre, President of EagleRider, Inc. "We expect to bring thousands of adventure travelers and motorcycle enthusiasts to Denver so they can experience the beauty of the Rocky Mountains on the back of a Harley-Davidson."

Included in the price of its rentals and tours, EagleRider Denver will offer its customers the ultimate in VIP service. Customers are provided a new model Harley-Davidson fully equipped for touring, pre-arranged hotel accommodations, complimentary airport limousine service, tickets to area attractions, and professionally designed motorcycle itineraries that highlight Colorado's most magnificent routes.

Todd Erdmann, one of America's most successful Harley-Davidson dealers, immediately recognized the strategic business benefits of owning an EagleRider franchise outlet in Colorado. "I jumped at the opportunity to pioneer the opening of EagleRider's first super center in the United States. Not only will EagleRider rentals and tours increase my motorcycle sales, they will provide us the opportunity to solidify Denver as the premier travel destination for motorcycle tourism and recreation!"

About EagleRider:

Founded in 1992, EagleRider is the world's largest motorcycle rental and touring company. All locations rent the complete Harley-Davidson motorcycle line, as well as Adventure Rentals featuring all-terrain vehicles (ATV), personal watercraft, and dirt bikes. EagleRider has over 35 locations in major U.S. cities, as well as rental locations in Mexico, Spain, and France.

About EagleRider Denver:

Prior to opening the world's first motorcycle and adventure tourism super center in Denver, EagleRider recruited the consulting expertise of one of America's most successful motorcycle dealers, Todd Erdmann, owner of Thunder Mountain Harley-Davidson. "This franchise provides us the opportunity to build the Las Vegas of the Rockies by solidifying Denver as the motorcycle, entertainment, and recreation capital of the world," said Erdmann.

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