SOURCE: Eagle Technology Management, Inc.

January 16, 2007 11:21 ET

EagleTM Re-Stages Corporate/Product Brands

Introduces New Corporate ID, Website, Collateral, and Advertising Campaign

MARION, IA -- (MARKET WIRE) -- January 16, 2007 --Eagle Technology Management, Inc. (ETM) has re-structured its corporate and product branding to capitalize on the strength of its growing product portfolio. The new structure subordinates the corporate brand to the product brands (e.g., "Wings by ETM"), enabling the company to leverage the brand equity in Wings -- and to position ETM to introduce new products under the same branding structure.

"It's a matter of playing to our strengths," said Larry Kane, EagleTM's president. "The success of our Wings platform has given the Wings brand greater market recognition than the EagleTM name. Positioning Wings more prominently is a straighter line to the value we provide and a short-cut around the explanations required to get to the revelation, 'Oh, you're the Wings guys.' Yes, we are. Now we're saying so more directly."

The new brand positioning is being supported by a marketing communication program that comprises a new graphic mark, a new website (with a new domain name, "byetm.com"), new collateral materials, and a new advertising campaign, "The Way Up."

About Wings

Wings is an enterprise program for financial and tax-compliance reporting that puts all of its functionality in a single processing environment -- with a common, relational database -- comprising applications for annual statements, state filings and forms, and premium and municipal taxes for insurers. Wings is the only such comprehensive platform in the industry that's available in a fully hosted version.

About ETM

ETM is a software and procedures-development firm that specializes in providing financial reporting and tax-compliance applications for insurers. ETM is dedicated to efficient financial processing and reporting, making its clients more efficient, consistently accurate, and uniformly compliant. For more information, please visit www.byetm.com, call (800) 975-3245, or e-mail sales@byetm.com.

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