November 25, 2014 08:32 ET

Early Signs of Rugby World Cup Fever as British Fans Spend Average of GBP 350 on Tickets

Nationwide Building Society study shows 98 per cent of spend has gone onto credit cards as Brits snap up tickets

SWINDON, UNITED KINGDOM--(Marketwired - Nov. 25, 2014) - Eagerness ahead of next year's Rugby World Cup has seen British fans securing an average of £350 worth of tickets following the initial sale and ballot, according to customer data released by Nationwide Building Society.

A Nationwide study into the spending of 2,500 customers who were successful getting tickets in the general sale and ballot highlighted the personal expense, based on a collective spend of £870,000.

While the initial public ticket sale ended at the end of September, funds have only recently left customers' accounts following a hotly-contested ballot for the most popular games.

Ticket demand, combined with the cost, has driven more than 98 per cent of customers to buy tickets on their credit cards, according to the study. The biggest individual credit card spend on tickets was around £10,000, compared to £1,700 for a current account.

The data, which gives an early indication of national appetite, does not provide details on how much customers bid for in total as part of the ticket application process, with many games massively oversubscribed.

Based on the cheapest adult ticket for an England pool game costing £175 (England vs Uruguay), the £350 average spend would stretch to just two tickets for that game. Alternatively, Scotland offers the best value for a home nations' pool match, with £350 enough to purchase five tickets for Scotland vs Japan or USA.

Rugby fans will get more chances to buy tickets during a second wave of ticket sales later this month September. However, Nationwide is calling for fans to purchase through the official channels and avoid being duped by fake vendors.

Nationwide's Head of Credit Cards, John Crossley, said: "The Rugby World Cup is going to be a momentous occasion for this country and it is no surprise that so many of us are trying to get a slice of the action. But given the level of spending and limited window, the credit card is an obvious way of paying for them.

"However fans decide to pay for their tickets, we would always recommend that they ensure they purchase through the official providers. A good deal is nearly always too good to be true for a world-class sporting event."

Nationwide offers two credit cards - the Nationwide Select Credit Card and Nationwide Credit Card. Both offer 26-month interest free balance transfer periods (subject to 2.4% fee - minimum £5)1. Nationwide's Select Credit Card provides interest free purchase for 15 months, as well as 0.5 per cent cashback on sterling purchases2 and unlimited commission-free purchases abroad. Alternatively, customers can opt for a shorter 15-month balance transfer period (subject to 0.55% - minimum £5)3.

The Nationwide Credit Card offers an interest-free purchase offer period of three months, while customers are also rewarded with a commission-free allowance abroad, which accumulates whenever purchases are made in pounds sterling4. Customers also have the option to take out a 15-month balance transfer period (subject to 0.65% fee - minimum £5)3. Alternatively, for customers who do require an interest free balance transfer period, they can instead have a zero per cent offer on purchases for 15 months.

Notes to editors:

Case studies available on request

1 Balance transfers at 0% have to be completed in the first three months of account opening and are subject to a 2.4% (both Select Credit Card and nationwide Credit Card), reverting to 2.4% thereafter.

2 Cashback on sterling purchases only (balance transfers, cash advances and payment protection insurance premiums are excluded).

3 Balance transfers at 0% have to be completed in the first three months of account opening and are subject to a 0.65% (Nationwide Credit Card) or 0.55% (Select Credit Card) fee, reverting to 2.4% thereafter.

4 Nationwide Credit Card holders are rewarded with a commission-free allowance whenever purchases are made in pounds sterling. For example, if you spend £100 on your shopping in a month (UK, Sterling) you will automatically be rewarded with £20 worth of commission-free allowances to use on purchases abroad.

The Select Credit Card is available to any members who:

  1. Hold a FlexAccount with a Visa debit card (not cash card or cash card+) and:
  • Have been paying in £750+ a month (excluding internal transfers) for the last three months; or
  • Complete an account switch to us (from a non-Nationwide account) using our Current Account switch team or have done so in the last four months; or
  1. Hold a FlexDirect or FlexPlus account

Nationwide credit cards are available to those aged 18+ and are subject to circumstances. Nationwide subscribes to the Lending Code.

Representative example - Nationwide Credit Card:

17.9% APR representative (variable). Based on an assumed credit limit of £1,200 and a purchase rate of 17.9% p.a. (variable).

Representative example - Select Credit Card:

15.9% APR representative (variable). Based on an assumed credit limit of £1,200 and a purchase rate of 15.9% p.a. (variable).

For full details and terms and conditions of Nationwide's credit cards, please visit our website at:

About Nationwide

Nationwide is the world's largest building society as well as one of the largest savings providers and a top-three provider of mortgages in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. Nationwide has around 15 million customers.

Customers can manage their finances in a branch, via the mobile app, on the telephone, internet and post. The Society has around 17,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.


Find recent press releases and photos at the Nationwide Media Centre:

Twitter: @NationwidePress


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