SOURCE: EarPeace

EarPeace

March 14, 2011 08:00 ET

EarPeace Providing Exclusive Special-Edition Product to Enhance Music Experience at SXSW

First Lifestyle Hearing Protection Product Available Exclusively at One of World's Most Anticipated Music Conferences

LOS ANGELES, CA--(Marketwire - March 14, 2011) - EarPeace (http://earpeace.com/), the world's first lifestyle product designed for hearing enhancement and protection, announced today it will again be at the music event of the year, SXSW (http://sxsw.com/), which is celebrating its 25th anniversary this year. With the special-edition, custom-branded SXSW EarPeace, concert goers will be able to enjoy the music clearly without ringing ears, hearing dullness and possible hearing loss.

"After launching at SXSW last year, we are excited to be a part of the leading music festival again," said Jay Clark, Founder of EarPeace. "Attendees can try our new exclusive product, which turns down the volume without distorting the sound. Our fans love the custom flesh tones and that it's virtually invisible in your ear. The custom-branded SXSW case is really cool too."

A hit among SXSW patrons with their debut last year, EarPeace provides a hearing protection product that is discreet, personal and chic, as it comes in three different flesh-colored tones. Most importantly, instead of creating a boxed-in feeling or muffled sound, EarPeace delivers clear, crisp sound for music lovers so they can enjoy the concert without damaging their hearing. Attendees can visit any of the SXSW merchandise booths to purchase the custom-branded SXSW EarPeace for $12.00. 

"We are very happy to work with EarPeace again at our 25th anniversary event," said Darin Klein, Director of Special Projects, SXSW. "Especially this year, we wanted to provide a great memento and go that extra step to provide stylish and discrete hearing protection that delivers a superior concert experience."

As one in three U.S. adults suffer from some degree of hearing loss and 55 million Americans have hearing loss in one or both ears, EarPeace is the perfect solution for the socially active individual who has hearing loss concerns. Reducing sound pressure by 75 percent when used properly, EarPeace delivers crisp and clean sound quality. The product is available in three different skin tones, is discreet and virtually invisible. EarPeace plugs are reusable, made out of safe, strong, and soft hypoallergenic silicone. They come in a stylish and sleek carrying case, and the special edition version features the SXSW logo.

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About EarPeace:
EarPeace is the first hearing protection brand singularly designed and marketed as a lifestyle product for enhancing loud events like live music, nightlife, sporting events, and movies. Since launching at SXSW 2010, EarPeace has found a following among concert goers who want to enjoy their favorite music without sacrificing sound quality, and avoid ringing ears -- a sign of hearing damage. EarPeace is comfortable, reusable, and virtually invisible. EarPeace is also partnering with bands, promoters and ticketing companies to provide custom-hearing protection that enables people to enjoy their active lifestyles longer. High-quality hearing protection is required gear for today's loud environments and the custom-branded product is a great way for fans to connect with their favorite band, sports team, or venue. EarPeace is committed to changing perceptions around hearing protection and believes a superior experience combined with a strong emotional connection is the way to do that. 

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