Earth Alive signs Exclusive Distribution Agreement with American Cannabis Company, Inc

MONTREAL, QUEBEC--(Marketwired - Sept. 21, 2017) - Earth Alive Clean Technologies Inc. (CSE:EAC)(CSE:EAC.CN)(CNSX:EAC) ("Earth Alive" or the "Company"), a leading Canadian clean-tech company, developer and manufacturer of state-of-the-art microbial technology-based products, is pleased to announce that it signed an exclusive distribution agreement with American Cannabis Company Inc. (OTCQB:AMMJ) ("ACC"), a full-service business-to-business consulting solutions provider, and seller of ancillary products to the cannabis industry, for the commercialization of Dr. Marijane, the Company's cannabis microbial inoculant product.

Following the successful registration of Dr. Marijane's product packaging in the state of Colorado, ACC, a leading distributor of specialty products and consultancy services in the cannabis industry based in Colorado, will commit to making minimum purchases of the Dr. Marijane retail product in the first year, with sales goals increasing every year thereafter.

Terry Buffalo, CEO of American Cannabis Company, Inc., stated: "We are very happy to be given the opportunity to exclusively distribute Dr. Marijane. Dr. Marijane will nicely complement our current product suite as well as stand on its own as one of the top microbial inoculants in the market. We at ACC feel that Dr. Marijane is a real game changer in the world of cannabis cultivation and we invite our current and future customers to give this truly innovative product solution a try. We are confident that customers will keep coming back to purchase this product again and again, as we have seen tremendous results in final crop yield and output."

Miguel Monroy, Director of Business Affairs at Earth Alive, commenting on the Company's relationship with ACC, stated: "ACC has a very strong understanding of the cannabis industry in North America. Their experience and extensive network make them the ideal exclusive distributor for Dr. Marijane's commercial launch in the United States. ACC has already honored its first order commitment, and this exclusive distributorship is bound to be mutually beneficial to both Earth Alive and ACC. We are excited to enter the robust Colorado market that generated sales of medical and recreational cannabis and cannabis related products that, in 2016 alone, amounted to $1.1 billion US dollars."

Michael Warren, CEO of Earth Alive, commented: "We believe our association with ACC is sure to resonate with industry influencers. ACC's readiness to distribute Dr. Marijane is an endorsement of the product's proven efficacy."

About American Cannabis Company:

Based in Denver, Colorado, American Cannabis Company, Inc. (OTCQB:AMMJ) ("American Cannabis Company," "ACC," or the "Company") is a business-to-business consulting firm that offers turnkey and end-to-end solutions to existing and aspiring participants in the cannabis industry. Since 2013, American Cannabis Company has worked with dozens of companies that are now thriving in the cannabis industry, many of which were awarded legal marijuana licenses in multiple states with the assistance and support of the Company. Its team of industry veterans and subject matter experts leverages their hands-on experience and acquired knowledge to provide business planning and market assessment services, to assist with state licensing procurement, and to create business infrastructure and operational best practices. In addition to these services, the Company owns a portfolio of proprietary, marijuana-focused, cultivation products, which include: The Satchel™, Sohum Living Soils™, The Cultivation Cube™, and The High-Density Cultivation System™ ("HDCS"). The development and growth of its brands and product suite are rooted in the Company's geoponics philosophy of "combining the art and science of agriculture in soil."

For more information, please visit:

http://www.americancannabisconsulting.com/

http://www.americancannabiscompanyinc.com/

http://www.sohumsoils.com/

About Dr. Marijane

Dr. Marijane is a certified-organic root probiotic proven to increase cannabis yields by up to 28%. Scientific testing and validation of its performance began in 2014, and results have been repeatedly confirmed by licensed commercial producers. For more information, please visit www.doctormarijane.com

About Earth Alive Clean Technologies:

Earth Alive aims to be a key player in world markets of environmentally sustainable industrial solutions. The company works with the latest innovations in microbial technology to formulate and patent innovative products that can tackle the most difficult industrial challenges, once only reserved to environmentally harmful chemicals and additives. The company is focused on environmental sustainability in the agriculture industry, and dust control for the mining industry.

For additional company information, please visit: www.earthalivect.com

The CSE has neither approved nor disapproved the contents of this press release. The CSE does not accept responsibility for the adequacy or accuracy of this release.

Forward Looking Information

Except for statements of historical fact, this news release contains certain forward-looking statements within the meaning of applicable securities law. Forward-looking statements are frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" occur. Although Earth Alive believes that the expectations reflected in the forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Such forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Except as required under applicable securities legislation, the Company undertakes no obligation to publicly update or revise forward-looking information, whether as a result of new information, future events or otherwise.