CapeRace Cultural Adventures

CapeRace Cultural Adventures

April 22, 2010 08:30 ET

Earth Day Kick-off of CapeRace™ Cultural Adventure's Website Promotes Environmental Responsibility, Sustainability

CapeRace™ to Further Support Earth Day Mission With Donation of $100 for Every Trip Booked

ST. JOHN'S, NEWFOUNDLAND--(Marketwire - April 22, 2010) -

Editors Note: There are three photos and two videos associated with this press release.

CapeRace™ Cultural Adventures celebrates Earth Day 2010 with the expansion of its experiential Eco-Culture Experience packages. Bringing to life for people of all ages the notion of taking "The Road Less Travelled," CapeRace offers unique self-guided tours designed to initiate real connections with local communities that result in "true to self" social experiences. Set in Canada's most easterly exotic island of Newfoundland, CapeRace's remote locations are explored in a socially and environmentally responsible way, imploring National Geographic's Geo-Tourism principals. The launch of its new social media-rich website along with a donation to Earth Day efforts of $100 per trip booked furthers CapeRace's mission toward more responsible and sustainable travel.

Earth Day 2010 is soliciting ways of living and growing in harmony with nature and with the earth's finite resources. Action is needed to promote green building, organic agriculture, and responsible environmental practices. The CapeRace flexible self-driving, self-catering approach to having an eco-culture experience provides travelers with the opportunity to participate in Newfoundland ecological discovery in a sustainable and responsible way, and in a format that supports Earth Day's suitability goals. Using new information technology, a companion guidebook titled "The Traveller's Diary" is demand-printed for each trip with local destinations and experiences regularly moved in and out of the guide. This results in a reduction of the traveler's collective seasonal footprint on a specific destination and creates a wider distribution of economic benefits to remote areas. With less concentrated intrusions, the traveler reduces negative impacts on the environment and prevents the commoditization of sensitive cultural assets, both of which are important economic drivers for remote local communities. The CapeRace website allows for collaboration among concerned "geo-travellers" including previous CapeRace travelers, local destination communities, and environmental and cultural institutions.

"We're thrilled to be able to offer such a program said CapeRace Owner Ken Sooley. "And from the individual traveler who has experienced us to National Geographic who has said they 'don't know of anyone, anywhere that has figured out such a great way to get tourists in contact with local people,' we know our strategy to send young and old alike on what we like to call a 'scavenger hunt' for colourful people in exotic places is an experience unmatched."

CapeRace Cultural Adventures offers tours throughout the east coast of Newfoundland, including the Avalon, and Bonavista Peninsulas. Three nights are spent at each location: St. John's, Heart's Delight, and Bonavista. Travelers stay in private, fully-outfitted, self-catered coastal homes and are given use of an unlimited km van. Pricing and tailored packages are available by calling 709-237-3698 or visiting

For more information on CapeRace visit our website at


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