TORONTO, ONTARIO--(Marketwire - March 6, 2013) - WWF kicks off its biggest climate change event of the year with a quirky group of Team Earth Hour cheerleaders calling for Canadians to turn off their lights on Saturday, March 23, from 8:30-9:30pm.
"Cheer-spiration" videos featuring such cheeky cheers as "Why does winter feel like summer? Climate change is such a bummer!" can be personalized and shared by individuals through WWF's Facebook page to their online community of friends and family.
"When we think about climate change, one of our planet's most serious challenges, we don't naturally think cheerleaders. But a little humor and some awkward cartwheels go a long way to start a conversation about this big issue and remind people to turn off their lights," says Josh Laughren, Director of WWF-Canada's Climate and Energy Program.
"Earth Hour's power comes from people sharing the experience with their community. And that can be online, in their neighbourhood, with their school, workplace or city. All of this scales up. When I see millions of Canadians raise their voice each year calling for urgent action on climate change, that can't be ignored, that gives me hope."
WWF is working with communities, governments, businesses and scientists to reduce Canada's greenhouse gas emissions by moving towards a future powered by renewable energy.
This year marks the sixth anniversary of Earth Hour in Canada. In 2012, 511 Canadian cities were among the 7000 cities in 152 countries around the world that turned off their lights as a symbolic show of support for global action on climate change.
To personalize your own video and spread Earth Hour "cheer-spiration" in your community, visit WWF's Facebook page.
For more information about WWF's Earth Hour and pledge your commitment, please visit: wwf.ca/earthhour.
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca.
About WWF's Earth Hour
Join hundreds of millions of people worldwide and switch off your lights on Saturday, March 23 from 8:30 PM to 9:30 PM. Visit wwf.ca/earthhour to join the movement.
WWF's Earth Hour is an opportunity for individuals, businesses and communities around the globe to unite in a powerful call to action of hope for a better, healthier planet. In Canada, BMO Financial Group and the Toronto Star are the national sponsors, Ontario Power Authority is a regional sponsor and Staples Canada is the education sponsor. As sponsors for WWF's Earth Hour, BMO Financial Group, Toronto Star, Ontario Power Authority and Staples Canada will harness their incredible ability to engage employees and reach customers in spreading our message and encouraging individual action.