March 27, 2009 19:00 ET

Earth Hour's Call to Action on Climate Change Hours Away

- 284 Canadian cities and municipalities participating - 3249 cities and towns in 84 countries across all seven continents prepare to unite for Earth Hour - 829 icons and landmarks around the world to switch off lights in support of climate change action

TORONTO, ONTARIO--(Marketwire - March 27, 2009) - At 8.30 p.m. local time Saturday, 3,249 cities and towns across 84 countries will switch off their lights for WWF's Earth Hour in a moment of global solidarity to show support for action on climate change. Canadians are asked to register their support by signing up at www.EarthHourCanada.org.

From the small island nations of the South Pacific to the densely populated cities of the Americas, hundreds of millions of people from all walks of life, and corners of the world, will participate in Earth Hour, casting their vote for the Earth in the battle against climate change.

Here in Canada, at least 284 cities have pledged their support and, in a pre-Earth Hour survey, 81% of Canadians say they will turn off their lights for Earth Hour.

Globally, 66 national capitals and 9 of the10 most populated metropolises on the planet have confirmed their participation in this year's event, along with some of the world's most prominent cites, including:

- New York - Rome - Sydney - Nairobi
- London - Athens - Mumbai - Bangkok
- Beijing - Cairo - Kuala Lumpur - Los Angeles
- Paris - Washington DC - Toronto - Barcelona
- Moscow - Rio de Janeiro - Copenhagen - Hong Kong
- Singapore - Dubai - Manila - Buenos Aires
- Berlin - Mexico City - Istanbul - Cape Town

The Great Pyramids of Giza, the world's greatest symbol of the power of collective action, head up a list of 829 landmarks around the world switching off their lights for Earth Hour, including:

- Eiffel Tower in Paris - CN Tower in Toronto
- Bird's Nest Stadium in Beijing - Peace Tower in Ottawa
- Christ the Redeemer in Rio de Janeiro - Burj Dubai (world's tallest
unconstructed building)
- Empire State Building in New York - Tapei 101 (world's tallest
constructed building)
- Acropolis in Athens - Millennium Stadium in Cardiff
- Colosseum in Rome - The London Tower
- Table Mountain in Cape Town - Niagara Falls in Canada
- Golden Gate Bridge in San Francisco - Gaudi Building in Barcelona
- Empire State Building in New York City - The Merlion in Singapore
- Arc de Triomphe in Paris - Wembley Stadium Arch in London
- Sydney Opera House. - Sears Tower in Chicago
- Petronas Towers in Kuala Lumpur - Symphony of Lights in Hong Kong
- Las Vegas Strip - Dome of St. Peter in Rome
- Lions Gate Bridge in Vancouver - Edinburgh Castle

Earth Hour's open-source nature has been the driving force behind the campaign:

- Earth Hour has 1.1 million online social network friends

- Earth Hour videos are being viewed online every 0.8 seconds

- Earth Hour is regularly trending amongst the most tweeted topics on Twitter

- The term 'Earth Hour' has appeared online close to 1 million times in the past twenty-four hours

Earth Hour 2009 organizers have made a final call to the global community to help create a compelling statement on the future of the planet.

"Help make Earth Hour a powerful statement on climate change that can't be ignored by turning off your lights tonight at 8.30pm in your time zone." said Earth Hour Executive Director, Andy Ridley.

About Earth Hour

Earth Hour is a global WWF climate change initiative. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 28, 2009 at 8:30 PM to show their support for action on climate change. The event began in Sydney in 2007, and has since grown into a global movement with a goal of reaching one billion people in 1,000 cities in 2009. In Canada, Sears Canada, CBC, and Coca Cola Ltd. (Coca-Cola in Canada) are the official sponsors. www.EarthHourCanada.org

About WWF

WWF-Canada is part of WWF - the global conservation organization. Founded in 1967, WWF-Canada has become one of the country's leading conservation organizations, enjoying the active support of more than 100,000 Canadians. WWF-Canada works to save nature by conserving species and protecting their habitats; by ensuring our use of natural resources is sustainable, and by helping individuals, companies and governments reduce pollution. For more information, visit www.wwf.ca.

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