SOURCE: Infinity Resources Holdings Group

Infinity Resources Holdings Group

September 13, 2013 06:00 ET

Earth911 Wins Recycling Innovators Forum Contest

FRISCO, TX--(Marketwired - Sep 13, 2013) - Earth911, Inc., a wholly-owned subsidiary of Infinity Resources Holding Corporation (OTCQB: IRHC), recently was named the winning entry in The Recycling Innovators Forum contest. The company was recognized for its groundbreaking recycling scanning barcode/QR technology, putting a modern spin on the way consumers might approach the recycling process.

The innovative technology, outlined in a proposal submitted to the forum, would put barcodes on recyclable products that, when scanned with a smartphone, would instruct consumers specifically how -- and where -- that product could be recycled.

"Our mission at Earth911 is to help consumers lead a zero-waste lifestyle," said Brian Dick, CEO of Earth911, Inc. and its parent company Infinity Resources Holdings Corporation (OTCQB: IRHC). "This is about completely modernizing the way consumers think about recycling."

Although technology has advanced dramatically in recent years, recycling is still mired in some of the same issues it has faced since the 1970s. Topping that list are consumer confusion and a lack of clarity about what can be recycled or where and how it can be recycled. The product-specific technology proposed by Earth911, Inc., would provide detailed recycling and disposal information, combining an education process with actionable information that could have an immediate impact on the environment. 

Earth911 team was honored not just to win the award, but to be the very first recipient in a competition that attracted more than four dozen innovative proposals. As the winning proposal in the contest, Earth911, Inc. received a $20,000 honorarium, which will be used to help bring the technology to market.

"This is the result of the innovative spirit at Earth911," Mr. Dick said. "It provides users with a simple way to scan a product after they have consumed it, and receive valuable insight on how to best recycle it in their geographic area. It will make recycling easier and less confusing."

He said the application also has value for manufacturers, who will be able to comply with extended -- and growing -- responsibilities as producers of goods. As the Federal Trade Commission and other governmental standards for recyclability and disposal increase, Earth911's technology would allow them to meet their responsibilities -- while also creating a new avenue for retailers and product manufacturers to engage with their customers.

Mr. Dick concluded, "It is also one more indication that the world of recycling and resource management is rapidly becoming a digital domain and that our strategic approach to technology driven resource management services, at Infinity and its family of companies, represents the future of commerce and environmental stewardship."

Contest winners were announced at the end of the first Recycling Innovators Forum in Louisville, KY, on Aug. 26. Sponsored by Alcoa, the American Chemistry Council's Plastics Division, Coca-Cola Recycling, eCullet, Resource Recycling, Inc. and Waste Management, Inc., the annual event was created to encourage invention, originality and a measurable improvement in customer experiences when it comes to recycling.

About Earth911, Inc.
Earth911, Inc. (earth911.com) supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Earth911, Inc.'s client solutions division, Vertigent (http://www.vertigent.com), is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media (earth911.com) is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit irhc.com. - See more at: http://www.vertigent.com/learn/news/government-recycling-communications-toolkit/#sthash.lrsWYw14.dpuf

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