SOURCE: Firestorm

Firestorm

September 28, 2010 16:30 ET

Earthquake Supply Center Becomes Preaction Alliance™ Sponsor

ROSWELL, GA--(Marketwire - September 28, 2010) -  Scientists recently released a study showing that major earthquakes strike along California's San Andreas Fault far more often than previously thought and the next one is historically overdue. Public officials hope the findings will serve as a wake-up call to Californians who've grown complacent about earthquakes and the need to be prepared.

For families, businesses, schools and other organizations, that means establishing emergency plans and having ample amounts of the necessary survival supplies on hand. Fortunately, that task is made easier by the Earthquake Supply Center, which aggregates disaster preparedness products into kits specifically designed for your home, vehicle, office or school, all containing reliable, proven products needed for survival, safety and comfort.

That focus on making preparedness easy and affordable is why Earthquake Supply Center (www.earthquakesupplycenter.com) has become a Charter Sponsor of the recently launched PREACTION EMERGENCY RESPONSE ALLIANCE™, a first-of-its-type private network offering business continuity and disaster-response capabilities through a low monthly-fee, membership-based organization.

By becoming a Charter Sponsor, California-based Earthquake Supply Center has provided its customers access to a free 90-day Membership in the PREACTION ALLIANCE (www.preaction.com). Thereafter, Member benefits can be retained for less than $1 a day.

"The common theme between the PREACTION ALLIANCE and Earthquake Supply Center is stressing the need to be ready before a disaster strikes," said Michael Skyler, CEO of Earthquake Supply Center, which -- despite its name -- designs kits for all types of disaster scenarios. "We continue to educate and remind the populace of the need to be prepared before the event happens. It will often mean the difference in who will survive."

The PREACTION ALLIANCE was developed by Firestorm Solutions LLC (www.firestorm.com), a national leader in crisis management, vulnerability analysis/threat assessment, risk mitigation and business continuity. Its unique Predict. Plan. Perform.™ process is the foundation for a next-generation suite of consulting services, tools and software that create resilient, disaster-ready organizations.

"Earthquake Supply Center fits the criteria for a PREACTION ALLIANCE Sponsor perfectly because its products make preparedness easy and affordable," said Firestorm President/COO James W. Satterfield. "The one-stop approach to planning and disaster-readiness is what makes the PREACTION ALLIANCE unique."

Other Charter Sponsors include W.W. Grainger Inc., the leading supplier of maintenance, repair and operations products; and Altegrity, a global screening and security solutions company with nearly 8,000 employees worldwide.

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