SOURCE: Earthworks Entertainment, Inc.

June 16, 2009 13:15 ET

Earthworks Entertainment's Z-Force Enterprises Enters Into Joint Venture With Animation Development Company to Launch "Z-Force" Children's Animation Property

Creator Peter Keefe Heads Up Production & Marketing of Z-Force

ADDISON, TX--(Marketwire - June 16, 2009) - Earthworks Entertainment, Inc. (PINKSHEETS: EWKS) announced today that Z-Force Enterprises, LLC (the Company is its majority owner) has entered into a Joint Venture Agreement with Animation Development Company. The agreement sets the stage for this month's launch and initial introduction of the eagerly awaited children's animated property "Z-Force" with an initial launch budget of up to $1.5 million.

Earthworks Entertainment CEO Steven E. Humphries said, "We are very pleased that Peter Keefe, who is the creator or Z-Force and a pioneer in children's entertainment (best known for creating Voltron -- which is still producing revenue after some 25 years) is heading up the production and marketing of the property. This project has been Peter's passion since his original creation of the concept in 2004. Now thanks to his efforts, Z-Force is being set for a national television introduction through direct response movie style trailers, which will direct kids to the new interactive Z-Force website to launch this summer."

Keefe commented, "With this powerful and unique new website, children can discover their Chinese Zodiac Power Animal characteristics, play themed games and purchase Z-Force animation DVD's, posters, t-shirts, amulets and other related merchandise, all while role playing in a fantastic and captivating environment where they are the heroes. The TV campaign launch is part of a unique new strategic marketing plan created with the fast growing Animation Development company ( who is underwriting the campaign."

Ira Warran of Animation Development Company commented, "Revenues from cartoon character licensing has reached over $200 billion dollars per year. The Z-Force property offers some of the same opportunities as the biggest cartoon properties of the past decade, namely Pokemon, Ninja Turtles, Yu-gi-oh, just to mention a few. Our marketing strategy is focused on the needs of this industry and takes advantage of all the New Media opportunities"

Keefe added, "We will be producing Z-Force Animated DVDs and merchandise to be sold in a major Direct Response TV campaign in the fall of this year."

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Earthworks Entertainment's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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