SOURCE: Earthworks Entertainment Inc.

June 23, 2009 11:43 ET

Earthworks Entertainment's Z-Force Enterprises Launches Multi-Level Marketing Campaign

ADDISON, TX--(Marketwire - June 23, 2009) - Earthworks Entertainment Inc. (PINKSHEETS: EWKS) announced today that its subsidiary Z-Force Enterprises, LLC has launched its multi-level marketing campaign with Animation Development Company.

Steven E. Humphries, CEO of Earthworks Entertainment, said, "We are pleased to announce that we have begun the implementation of our multi-level marketing campaign, which will utilize print, television and new media for the launch of Z-Force."

Peter Keefe, who is heading up the marketing launch as well as the production of Z-Force, commented, "The campaign launch is part of a unique new strategic marketing strategy that was created with Ira Warren's Animation Development Company ( that is underwriting the campaign (see 6/16/09 Press Release). Our introduction into the market commences with the full-page back cover of the June/July edition of Animation Magazine that is widely read by entertainment and licensing industry decision makers."

Cartoon licensing is a multi-billion dollar business that includes Power Rangers, Hannah Montana, Transformers, Iron Man, Spider-Man, Hulk, Harry Potter, etc. The Z-Force property offers some of the same opportunities as the biggest cartoon properties of the past decade, namely Pokemon, Ninja Turtles, Yu-gi-oh, etc. The company will be producing Z-Force animated DVDs and merchandise to be sold via a direct response television campaign in the 4th quarter this year.

Ira Warren of Animation Development Company said, "The ad in Animation Magazine is our first step in a series of print ads, TV commercials, etc. to launch the incredible Z-Force product."

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Earthworks Entertainment's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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