SOURCE: East Coast Diversified Corporation

East Coast Diversified Corporation

July 01, 2013 08:30 ET

East Coast Diversified Corp. Hires Leading Social Media Firm to Raise Vir2o Profile

Global Public Relations and Social Media Marketing Firm SocialRadius Retained to Promote New Engagement Platform

ATLANTA, GA--(Marketwired - Jul 1, 2013) - East Coast Diversified Corporation (OTCQB: ECDC), a holding corporation with a diversified group of technology companies, announced today that it has engaged SocialRadius (http://socialradius.com/), a global public relations and social media marketing firm, to help bring attention to its new multimedia social engagement platform, Vir2o (http://www.vir2o.com/), and accompanying nVite™ technology.

Vir2o is a fully interactive media site that creates a new paradigm in the social media landscape by offering a level of interaction never before experienced with other social networks. The network has been in beta testing since early April 2013. ECDC's proprietary nVite technology lets Vir2o members engage with one another by shopping or watching movies together, sharing photos in real-time and more, erasing the passivity normally associated with online social networks.

"We're excited to join forces with SocialRadius," said Kayode Aladesuyi, chairman and chief executive officer of East Coast Diversified Corp. "The firm's wide experience with and depth of knowledge in both publicly traded companies, emerging technologies and social media is a perfect fit for us."

SocialRadius is a full-service public relations and social media marketing agency serving a global client base. The agency has been a pioneer in integrating social media and viral marketing with thought leadership and traditional public relations. SocialRadius and parent company Terpin Communications have launched or expanded more than 500 startup technology companies since 1990, including America Online, Earthlink, Match.com, the Motley Fool, as well as representing large brands, including Fujitsu, Konami, NBC, Philips and Playboy.

"It's important for a new brand to gain rapid adoption," said Michael Terpin, founder and CEO of SocialRadius and Terpin Communications. "We've helped early-stage companies ranging from Earthink to Liquipel find their initial footing in the market through aggressive, strategic media relations, and we've also created viral hits such as the blogger outreach for Will.i.am's "Yes We Can" video during the first Obama campaign that was viewed by 50 million people on YouTube and created half a billion traditional media impressions. We will be bringing many of these strategies into our campaign for ECDC."

Vir2o offers real-time, interactive user engagement in a social media environment and in addition provides users with a sense of privacy when sharing content with other users and friends on the site.

About East Coast Diversified Corporation (ECDC) -- ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications. For more information on ECDC and its group of companies, please visit www.eastcoastdiversified.com or www.vir2o.com.

About SocialRadius
SocialRadius is the latest evolution in hybrid public relations/digital media companies from serial entrepreneur Michael Terpin, who previously created one of the nation's earliest Internet-focused PR firms, Terpin Communications, as well as the first Internet-based press release distribution service, Marketwire, now the third-largest press newswire in the world. In addition to traditional PR, the Firm offers an array of YouTube, Facebook, LinkedIn and Twitter influencer marketing campaigns, as well as blogger outreach and content creation services. The Firm is headquartered in Las Vegas, with offices in Los Angeles, Silicon Valley and New York City. 

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.