SOURCE: EarthSearch Communications International, Inc. (East Coast Diversified Corp.)

EarthSearch Communications International, Inc. (East Coast Diversified Corp.)

November 23, 2011 09:56 ET

East Coast Diversified Corporation to Re-Launch Student Safety Monitoring Solution With Twitter API as StudentConnect

ATLANTA, GA--(Marketwire - Nov 23, 2011) - East Coast Diversified Corporation (OTCBB: ECDC) today announced the re-launch of its StudentConnect platform, formerly known as SchoolsConnects. The Company has also announced that it will be working on a multi-phase implementation program for StudentConnect beginning with integration of the Twitter API onto the StudentConnect Platform.

StudentConnect is a cutting edge technology that provides parents, teachers, administrators and others concerned with a child's safety peace of mind by combining Global Positioning Satellite (GPS) and Radio Frequency Identification (RFID) wireless technology to create a zero-cost solution for monitoring anomalies or unusual events in children's school schedule live, and in real-time, to ensure their safety. StudentConnect is the only solution of its kind that focuses strictly on identifying anomalies, such as when and where students get on and off a GPS/RFID enabled school bus, as well as when they enter school and arrive at their classrooms according to their individual school and class schedules. Additionally, StudentConnect alerts parents, teachers and relevant administration staff if a student is not where he/she is supposed to be in real time based on pre-defined schedules.

"StudentConnect is truly a disruptive technology in monitoring the safety, well-being and performance of school aged children," said Kayode Aladesuyi, CEO of ECDC. "Our platform is the only one of its kind that provides actionable information to parents and teachers in real-time. StudentConnect use system generated codes to deliver information and does not transmit any personal data across the network; a design that is critical for handling personal data and safety issues. We also provide an advanced analytics platform to deliver critical data on how truancy can impact a student's academic performance, as well as other various behavior patterns that can be used to identify anomalies that may be indicative of further issues, such as bullying in the classroom or problems at home."

StudentConnect will be provided at no cost to school boards and parents, which will save money by eliminating the cost of the current transportation management systems. Participating schools receive monetary contributions to support the development of Arts, STEM (Science, Technology, Engineering and Math) education as well as other programs beneficial to students.

To further enhance its communications capabilities, StudentConnect has integrated Twitter's API into its platform. The will be an important component in the StudentConnect pilot programs, as Twitter's API is one of the most widely recognized and widely used real time communications platforms. Unlike most systems on the market, StudentConnect's design is a non-invasive application with the ability to function without transmitting personal data, while at the same time providing critical information about the safety and education of the child to appropriate school administrators and parents. Twitter's platform will allow StudentConnect to provide a global messaging platform for such event as Amber Alerts, inclement weather and other emergencies to parents and all appropriate stakeholders within the school system.

"Adding Twitter API is an incredible opportunity for StudentConnect to enhance visibility and communications to ensure the safety and well-being of school-age children," continued Aladesuyi. "StudentConnect is at the forefront of child safety via efficient communication. Platforms such as the Twitter API will further evolve our technologically advanced platform, and the succinct and direct nature of its community is ideal for providing parents, teachers and other child caretakers with information essential to their children's safety."

The StudentConnect pilot programs will begin to launch in schools across the country in early 2012.

About East Coast Diversified Corporation

EarthSearch Solutions and technologies are touching lives by changing the way businesses and governments operate or manage assets and security. East Coast Diversified Corporation (OTCBB: ECDC) connects owners and their asset in ways unimaginable just a few years ago. The Company challenges the imagination for desired solutions using GPS, RFID and other sensor technologies. The Company delivers solutions relevant to operations of businesses and governments. East Coast Diversified delivers innovative technology powered by alternative energy sources. The Company believes in and is contributing to the green evolution.

East Coast Diversified's technology provides continuous visibility of assets and cargo in transit, provides the visibility of thousands of kilometers of oil pipeline and other fixed assets, creates education resources for parents and teachers, provides efficiency in dispatching first responders in an emergency, and advances democracy though our ballot box monitoring technology. For more than half a decade now the Company has focused on and continues to innovate in the areas of RFID, GPS, and Sensor and Biometric technologies. East Coast Diversified's customers and partners globally are responding to the Company's innovation and is delivering practical solutions to solve their everyday business issues. For more information on East Coast Diversified Corporation, please visit the company's website at www.eastcoastdiversified.com.

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