SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

April 19, 2011 08:00 ET

Easter Egg QR Codes Engage Users in THQ's Blockbuster New Homefront Game

Augme Technologies Records 30,000 Scans in First 2 Days

NEW YORK, NY--(Marketwire - Apr 19, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that the QR codes it created for THQ's recently released Homefront video game resulted in impressive player engagement, with 30,000 scans in the first two days of sales and nearly 50,000 scans to date. Homefront's storyline invites players to join the American Resistance in 2027 after a devastating EMP strike results in an occupation of the United States by a nuclear armed Greater Korean Republic.

Augme created 10 unique QR codes hidden throughout Homefront as virtual Easter eggs, available exclusively on the Xbox 360 version of the game in both single and multi-player modes. Consumers who successfully locate the codes -- the first of which is included in the game's manual -- can scan them with their mobile devices to unlock exclusive Homefront content in their own hands. Each code unlocks its own unique experience, from Homefront wallpapers to extended content game videos.

"The impressive engagement of consumers with the QR codes on Homefront demonstrated how a rabid fanbase -- especially one as tech savvy as the gaming community -- will readily engage with brands who can offer a unique, satisfactory content experience," said Taylor Burton, Director of Sales at Augme Technologies. "It also shows that QR codes can be successfully implemented on a TV or other video screen, making the possibilities for marketers endless."

Rather than announcing the hidden QR codes prior to Homefront's release, THQ opted to let users independently discover their presence on the Xbox 360 version of the game. Within 24 hours, Homefront fans were sharing their experience finding the QR codes online, with more than 30,000 scans taking place by the end of the first two days of the game's release. Users downloaded wallpapers over 30,000 times, and video views topped 18,000. Among players who engaged with the QR codes, the iPhone was the most popular device used to scan the codes.

About Augme Technologies, Inc.
Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform uses patented device-detection and proprietary mobile content adaptation software to solve the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. AD LIFE™ allows marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags such as 2D codes, UPC codes, SMS, Image Recognition, and mobile banner and rich media ads, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze campaign results. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, consumer data tracking and analytics, creative execution, and mobile media planning. Augme is headquartered in New York City. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

About THQ
THQ Inc. is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, Homefront and their respective logos are trademarks and/or registered trademarks of THQ Inc.

About Homefront
2027. A once proud America has fallen, her infrastructure shattered and military in disarray. Crippled by a devastating EMP strike, the USA is powerless to resist the ever expanding occupation of a savage, nuclear armed Greater Korean Republic.

Abandoned by her former allies, the United States is a bleak landscape of walled towns and abandoned suburbs. This is a police state where high school stadiums have become detention centers, and shopping malls shelter armored attack vehicles. A once-free people are now prisoners... or collaborators... or revolutionaries.

Join the Resistance, stand united and fight for freedom against an overwhelming military force in Homefront's gripping single player campaign penned by John Milius (Apocalypse Now, Red Dawn). Stand alongside a cast of memorable characters as an emotional plot unfolds in this terrifyingly plausible near-future world. Experience visceral, cinematic first person shooter action as you fight your way across Occupied USA using guerrilla tactics, and commandeer military vehicles and advanced drone technology to defeat the enemy.

Multiplayer brings epic warfare to the online arena as infantry, tanks, attack helicopters and combat drones battle across huge, open battlefields. A rich feature set offering layers of tactical depth combined with game-changing innovations like Battle Points and Battle Commander set a new benchmark in online warfare.

For more information on Homefront, visit Homefront-Game.com, or follow the resistance at Facebook.com/Homefrontgame or Twitter.com/Homefrontgame.

Contact Information

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