SOURCE: Eastern Asteria, Inc.

Eastern Asteria, Inc.

May 20, 2010 16:35 ET

Eastern Asteria, Inc., Formerly Winmax Trading Group, Inc., Changed Its Name to Support New Strategy

ORLANDO, FL--(Marketwire - May 20, 2010) -  Winmax Trading Group, Inc. (Winmax) (PINKSHEETS: WNMX) is pleased to announce that it has changed its name to "Eastern Asteria, Inc." and will be quoted under the symbol (PINKSHEETS: EATR).

The Company's new name became effective with the State of Florida on April 18, 2010 and was declared effective by FINRA, for trading purposes, on May 21, 2010.

President and CEO for Eastern Asteria, Gerald Sklar, commented, "We believe that this 'New Strategy' along with our recent activities will establish a significant transformation to the Company that will further increase shareholders' value. Our concentration will now be focused on bringing TheGemstore.com, into a top position for on-line jewelry and gem sales. These actions will create additional organic growth for the Company and build upon our existing revenue base. It is our intention to follow the same template that was used in the bnetTV.com Inc."

The Company has benefited greatly from the capitalization of bNET Communications, Inc., as stated in the Stakeholders conference call in April. As such, Eastern Asteria will be announcing its dividend date in the near future, and further the Company plans to retain an investment banking and/or brokerage house to help facilitate a stock repurchase program. 

Further, the Company has paid the appropriate filing fees to the Pinksheets, LLC, to facilitate its increased transparency level on the Pinksheets OTC Disclosure and News Service. "We are allowing our current and interested stakeholders the respective transparency that is needed within the marketplace," said Gerald Sklar, President & CEO of Eastern Asteria, Inc."

About Eastern Asteria, Inc.
Eastern Asteria, Inc. (www.easternasteria.com) (PINKSHEETS: EATR) is a multi-faceted company with global operations that retails gems and precious gemstone jewelry, as well as offering multimedia and other communication related technologies to assist companies in branding and growing their operations. Eastern Asteria, Inc. head office is located in Orlando, Florida and New York, New York.

This release contains "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of Eastern Asteria, Inc. and its subsidiaries, including thegemstore.com, Inc. Winmax Media, Inc.(hereafter collectively referred to as "the Company," "we," "our" or "us") to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The words or phrases "would be," "may allow," "intends to," "may likely," "are expected to," "may continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Such statements include those concerning our expected financial performance, our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including: (a) intense competition in the webcasting, online media, web development design, Internet solutions, e-commerce, and retail E-business; (b) whether we are able to manage our planned growth efficiently, including whether our management will be able to identify, hire, train, retain, motivate, and manage required personnel or that management will be able to manage and exploit existing and potential market opportunities successfully; (c) whether we are able to generate sufficient revenues or obtain financing to sustain and grow our operations. TheGemstore.com, Inc., and Winmax Media, Inc. all are wholly owned subsidiary of Eastern Asteria, Inc. All of the agreements and event coverage that each of the subsidiaries have entered into should not be construed by any means whatsoever as having any impact on or a reflection of the Company's future stock price or future financial

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