SOURCE: Socket Mobile, Inc.

December 18, 2007 06:30 ET

Eastern Sales & Marketing Adopts Socket Mobile SoMo 650 to Streamline Sales Operations

Retail Services Market Leader Deploys Socket Mobile SoMo 650 Durable Handheld PCs to Improve Sales and Merchandizing Processes in More Than 2,500 Stores

NEWARK, CA--(Marketwire - December 18, 2007) - Socket Communications, Inc. (NASDAQ: SCKT), dba Socket Mobile, Inc., an innovative provider of mobile productivity solutions, today announced that Eastern Sales & Marketing (ESM) selected the Socket Mobile SoMo 650 to fulfill its mobile computing needs.

"Our sales force really needed a more durable solution than what's available on the consumer PDA market, but less costly than fully ruggedized, industrial, handheld PC options," said Jim Ferolie, CIO of ESM. "We investigated the SoMo 650 based on a recommendation from Dell and our long, successful history of purchasing mobility peripherals from Socket Mobile. In one stop, the company was able to deliver a durable handheld computer customized for our specific business needs, as well as bar code scanning equipment essential to our day-in-day-out operations."

"ESM is a prime example of why we developed a business mobility device," said Bob Zink, vice president of sales and marketing at Socket Mobile. "We are seeing strong interest for the SoMo 650 in the retail market as the industry becomes increasingly dependent on mobile computing."

The SoMo 650 handheld computer arms ESM's mobile workforce with a highly durable, easy-to-use and cost-efficient handheld computer to quickly and accurately access, record and transmit sales data between teams in disparate locations. ESM has deployed SoMo 650 units loaded with ESM's proprietary retail system software, MerchantEyes®, in the Metropolitan New York market area. ESM employees use the SoMo 650 for on-site sales and merchandising activities, including shelf stocking and display maintenance.

ESM first began automating its sales processes in the 1980s, leading to the deployment of a PDA solution with a bar code scanner attachment throughout its sales force. Throughout this time, Socket Mobile has been a core component of each deployed system.

About Eastern Sales and Marketing

ESM provides comprehensive sales, marketing and merchandising services in the Northeastern US and Great Lakes region, contributing to more than $3 billion in annual sales for its national and regional consumer packaged goods manufacturer clients.

About Socket Mobile

Socket Mobile makes mobility computing and productivity work. The company is a one-stop supplier of mobile computing hardware systems, offering a handheld mobile computer specifically designed for business mobility use and an extensive portfolio of essential mobile data collection and networking peripherals that enable mobile automation and productivity increases. The company also offers OEM solutions. Socket is headquartered in Newark, Calif. and can be reached at 510-933-3000 or

Socket and SoMo are trademarks or registered trademarks of Socket Communications, Inc., dba Socket Mobile, Inc. All other trademarks and trade names contained herein may be those of their respective owners.

© 2007, Socket Communications, Inc., dba Socket Mobile, Inc. All rights reserved.