SOURCE: MarketLive


May 11, 2011 12:29 ET

Eastland Shoe Corp. Selects MarketLive to Take eCommerce Business to Next Level

New Site to Grow Sales by Increasing Conversions and Implementing Latest SEO Best Practices to Attract New Shoppers

PETALUMA, CA--(Marketwire - May 11, 2011) - MarketLive, Inc., the leader in eCommerce software and solutions, today announced that Eastland Shoe Corp. (, the Maine-based footwear company known for producing hand-crafted quality leather footwear since 1955, has selected MarketLive to build a strategic eCommerce platform to support its planned business growth. The new site will grow sales by increasing conversions, expanding reach through the latest SEO best practices, and enhancing the overall brand and shopping experience. In addition, the platform will streamline site management for Eastland's marketing, merchandising, and IT staff.

"As a branded manufacturer, it is a challenge to navigate the online sales channel when playing in the same space as large multi-brand retail sites that drive online shopping expectations," said Mary Brown, Director of Marketing for Eastland. "MarketLive allows us to offer the smart, integrated eCommerce shopping and brand experience expected from today's savvy consumers."

During the evaluation process, MarketLive stood out as being the best fit for Eastland. "It was clear that MarketLive lived and breathed the mid-level retail space like no other eCommerce partner," explained Brown. "MarketLive offers a depth of experience and expertise along with a dynamic culture and business attitude that is unmatched. MarketLive's fully-integrated, long-term partnership approach was also key to our decision."

MarketLive will partner with Eastland to build the company's new site on the MarketLive Intelligent Commerce platform. The solution combines powerful eCommerce software, highly reliable and scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features. Eastland will also have access to MarketLive Solutions including Intelligent Analytics as well as implementation and support services. Additionally, the retailer will participate in MarketLive Connections, a network of useful connections with similar retailers, partners, and industry experts.

"MarketLive offers the technology, guidance, and best practices that enable growing retailers such as Eastland to effectively compete with larger competitors," said Mark Pierce, Chief Executive Officer for MarketLive. "eCommerce is the great equalizer in that smaller retailers can market just as effectively as large merchants, and can win loyalty with compelling shopping experiences, personalized interactions, and more targeted, personalized marketing and merchandising. MarketLive is dedicated to helping these companies succeed. We are extremely pleased to add Eastland to our family of merchants and look forward to working with them take their business to the next level."

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.

About Eastland Shoe Corp:
Since 1955, family-owned and Maine-based Eastland Shoe Corp. has been handcrafting classic, quality leather footwear with down-to-earth American style. Eastland offers Women's, Men's and Children's lines of rugged boots, classic oxfords and slip-ons, casual/athletic hybrids and vintage inspired styles. and

Contact Information

  • Contact:
    Kelli Tejada
    MarketLive, Inc.
    Email Contact