SOURCE: Eastside Distilling Inc.

Eastside Distilling Inc.

July 20, 2015 09:10 ET

Eastside Distilling Introduces New Barrel Hitch American Whiskey and Barrel Hitch 'Oregon Oak' American Whiskey

Eastside Preparing Initial Shipments for Distribution to Oregon State-Run Liquor Stores, With Other States Expected to Soon Follow

PORTLAND, OR--(Marketwired - Jul 20, 2015) - Eastside Distilling, Inc. (OTCQB: ESDI), a producer of award-winning master-crafted spirits, has launched two new American Whiskeys, Barrel Hitch American Whiskey and Barrel Hitch 'Oregon Oak' American Whiskey. 

The new whiskeys join Eastside's already broad line of spirits that include the award-winning Burnside Bourbon and Burnside 'Oregon Oaked' Bourbon, as well as the award winning flavored whiskeys, Marionberry and Cherry Bomb.

Eastside's master distiller, Melissa Heim, and its chief branding officer, Carrie Earles, collaborated to create the Barrel Hitch brand with one goal in mind: make a premium American whiskey enjoyable by all. Extra smooth and approachable as well as reasonably priced, these whiskeys were crafted to create instant appeal for both new and experienced whiskey drinkers wanting to savor a spirit for the ages -- pure, simple, no gimmicks.

Bottled at 80 proof, Barrel Hitch American Whiskey hits the mark with a smooth body, toasted oak and hints of green apple and vanilla. Its remarkable flavor profile is the result of a meticulous blending process of carefully selected finished whiskey sources. Every source contributes a unique scent, flavor, mouth feel and color that is expertly balanced for consistency and quality. Eastside's spirit crafting process represents the true marriage of art and science. 

Bottled at 88 proof, Barrel Hitch 'Oregon Oak' American Whiskey takes its Barrel Hitch American Whiskey through a second "Oregon Oaked" aging process for an additional four months. Barrels constructed of Oregon Oak impart a distinctive savory spice flavor to aged spirits that cannot be produced from barrels made from other oak varietals.

The waters required in the crafting process to standardize the proof are sourced from the Bull Run watershed, an ecologically protected reservoir that collects rainfall and melting snow descending from Oregon's majestic Cascade Mountains. These crystal clear waters flow freely and purely over an ancient layer of basalt bedrock on its way to Eastside's distillery on Portland Distillery Row, where the unique mineral composition of these natural waters contributes to the distinct and alluring flavor profiles of these new American Whiskeys.

"We're launching these new whiskeys into the fastest growing category of the spirits market, which hit $23.1 billion last year," noted Eastside Distilling CEO, Steven Earles. "This record growth is largely being driven by a newer generation of spirits drinkers, and particularly women, who are discovering whiskey as a refreshing alternative to vodka and rum.

"Today's new whiskey drinkers are not limited by tradition, but seek the best-tasting, most full-flavored experience they can find. In this regard, our new Barrel Hitch whiskeys hit the mark straight on. We expect them to develop the same phenomenal loyalty and growing demand created by our other spirits, which have received numerous industry awards for quality, taste, innovation and branding."

Eastside's new American whiskeys have received listing approval by the Oregon Liquor Control Commission, and the company is preparing initial shipments for distribution to Oregon's state-run liquor stores, with the rollout to other states planned to soon follow. Over the course of the last few months, Eastside has expanded distribution to three new states, now totaling nine, with the ongoing national expansion supported by some of the nation's leading distributors.

Barrel Hitch American Whiskey: Tasting Notes

Color: Sunny Straw

Nose: Crushed wheat, corn husk and lightly toasted white oak

Flavor: Clean grain with subtle earthy, grassy notes. Covers entire palate with a comforting spice similar to cardamom. The oak opens with dessert tannins like vanilla and lends the subtlety of honeycomb. The flavor takes a pleasant turn towards dry, cured oak and warm caramel. This is a wonderfully balanced sipping whiskey that is low octane and truly original. 

Barrel Hitch 'Oregon Oak' American Whiskey: Tasting Notes

Color: Gold

Nose: Vanilla, buttered biscuit, cognac

Flavor: Immediate dessert tannins with a medium octane punch. Lingers on upper palate with white oak, caramel, coal and vanilla. Flavor remains with you long after you've enjoyed your sip.

About the OLCC
The Oregon Liquor Control Commission (OLCC) was created in 1933 by a special session of the Legislature after national prohibition ended. Oregon is a control state with the exclusive right to sell packaged distilled spirits, which are dispersed statewide from a distribution center in Portland and sold in 242 retail liquor stores operated by contracted agents. The agency is headquartered in Portland with regional offices in Bend, Eugene, Medford and Salem. The OLCC distributed more than $416 million in the last two years to Oregon's General Fund, Cities, Counties, and Drug/Alcohol Abuse Programs. This money helps fund essential services such as schools, police and healthcare for Oregonians.

About Eastside Distilling
Eastside Distilling, Inc. (OTCQB: ESDI) has been producing high-quality, master crafted spirits since 2008 and is located in Southeast Portland's Distillery Row. Makers of award winning spirits, the company is unique in the marketplace and is distinguished by its highly decorated product line-up that includes Burnside Bourbon, Below Deck Rums, Portland Potato Vodka and a distinctive line of infused whiskeys. All Eastside spirits are master crafted from natural ingredients for unparalleled quality and taste. The company is publicly traded under the symbol OTCQB: ESDI. For more information visit: www.eastsidedistilling.com or follow the company on: Twitter & Facebook.

Forward-Looking Statements 
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

Contact Information

  • Company Contact:
    Eastside Distilling, Inc.
    Julie Bohn
    Executive Assistant to the CEO
    Tel 971-888-4264
    inquiries@eastsidedistilling.com

    Investor Relations:
    Eastside Distilling, Inc.
    Liolios Group, Inc.
    Chris Tyson
    Tel 949-574-3860
    ESDI@liolios.com