SOURCE: Eastside Distilling Inc.

Eastside Distilling Inc.

Eastside Distilling Inc.

February 24, 2015 09:15 ET

Eastside Distilling Partners With Comcast SportsNet Northwest for New Broadcast Marketing Campaign

Successful Launch With 'Hawks Talk Nightly' at Super Bowl XLIX Drives New Partnership With Pacific Northwest's Premier Sports Television Network

PORTLAND, OR--(Marketwired - Feb 24, 2015) - Comcast SportsNet Northwest, the Pacific Northwest's premier sports television network and home of the Trail Blazers, and Eastside Distilling, Inc. (OTCQB: ESDI), Portland, Oregon's producer of award-winning master-crafted spirits, have announced a new multi-faceted partnership through the end of 2015.

Sports fans in the Portland, Eugene, Bend, and Medford, designated market areas (DMAs) in Oregon, and in the Seattle, Spokane, and Yakima/Tri-Cities DMAs in Washington have seen the beginnings of this new partnership, which kicked off with Eastside Distilling as the presenting sponsor of Hawks Talk Nightly, Comcast SportsNet's nightly, week-long Seahawks-centric program from Glendale, Arizona leading up to the Super Bowl.

Additionally, Eastside Distilling takes over studio sponsorship of simulcast Portland sports radio show The FAN with Isaac and Suke, where viewers will be welcomed to the show live from the Eastside Distilling studio every Monday through Friday 3-6 P.M. The Eastside Distilling studio is a co-branded studio from which 780 hours of television is broadcast annually.

"We are happy to announce this promising partnership with Eastside Distilling," said Comcast SportsNet Vice President and General Manager Larry Eldridge. "Comcast SportsNet and Eastside Distilling are both the best in the region at what they do, so we look forward to cultivating this new partnership. With great overlap in the audiences to which our businesses cater, we know our viewers appreciate the partnership as well."

"This partnership kicks off Eastside Distilling's national sales strategy, as we scale and launch our brands across the country. We are dedicated to supporting our sales network, while at the same time, building brand awareness for our portfolio of award winning spirits. Comcast SportsNet's media presence in the region is first class and we couldn't imagine a better partner to enhance the brand recognition of our master crafted spirits," said Eastside Distilling CEO, Steven Earles.

About Eastside Distilling
Eastside Distilling, Inc. (OTCQB: ESDI) has been producing high-quality, master crafted spirits since 2008 and is located in Southeast Portland's Distillery Row. Makers of award winning spirits, the company is unique in the marketplace and is distinguished by its highly decorated product lineup that includes Burnside Bourbon, Below Deck Rums, Portland Potato Vodka and a distinctive line of infused whiskeys. All Eastside spirits are master crafted from natural ingredients for unparalleled quality and taste. The company is publicly traded under the symbol OTCQB: ESDI. For more information visit: www.eastsidedistilling.com

About Comcast SportsNet
Comcast SportsNet Northwest is the 24/7 home of Northwest sports featuring the Portland Trail Blazers, in-depth regional collegiate action and outdoor programming. In addition to live event coverage, Comcast SportsNet Northwest offers Emmy Award-winning original programming, news, analysis, and compelling digital content offering fans a comprehensive look at the teams and players that matter most in their region. For more information visit www.CSNNW.com.

About NBC Sports Regional Networks
NBC Sports Regional Networks, part of the NBC Sports Group, consists of 10 regional networks that deliver more than 2,400 live sporting events annually, along with award-winning breaking news, comprehensive analysis, digital content and original programming to more than 43 million homes. The NBC Sports Regional Networks are: Comcast SportsNet Bay Area, Comcast SportsNet California, Comcast SportsNet Chicago, Comcast SportsNet Mid-Atlantic, which serves Baltimore and Washington D.C., Comcast SportsNet New England, Comcast SportsNet Northwest, The Comcast Network, Comcast SportsNet Philadelphia and SportsNet New York. For additional information, visit ComcastSportsNet.com. For more information on NBC Sports Group properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com

Forward-Looking Statements 
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue and profitability. The Company assumes no obligation to update the cautionary information in this release.

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