SOURCE: Eastside Distilling, Inc.

Eastside Distilling, Inc.

April 28, 2016 09:00 ET

Eastside Distilling Receives Multiple Purchase Orders From Major Distributor

Horizon Beverage Increases Its Demand for Award-Winning Burnside Bourbon and Barrel Hitch American Whiskey

PORTLAND, OR--(Marketwired - Apr 28, 2016) - Eastside Distilling, Inc. (OTCQB: ESDI), a producer of award-winning master-crafted spirits, is pleased to announce that Horizon Beverage Group has placed its fifth consecutive purchase order for the Company's award winning Burnside Bourbon and Barrel Hitch American Whiskey, since its initial purchase order placed in late February this year.

A distributor of beer, wine and spirits in Massachusetts, Rhode Island, New Hampshire, Maine and Vermont, Horizon Beverage is a New England beverage alcohol distributor serving its market from its 500,000-square-foot distribution center in Norton, Mass. With the addition of these markets, Eastside brands are now available in 20 states.

Horizon placed its initial order for four of Eastside's award winning spirits, Burnside Bourbon, Burnside "Oregon Oaked" Bourbon, Barrel Hitch American Whiskey and Barrel Hitch "Oregon Oak" Whiskey, in late February 2016 and has since placed a series of purchase requisitions now totaling 480 cases with additional orders forthcoming.

"Burnside and Barrel Hitch have been great additions to our portfolio. Our reps have had great success out of the gate just by telling the story and sampling our key retailers. We sold out of our initial order and needed to reload already," said Jim Merrill, President Coastal CBU, Horizon Beverage Company.

Burnside Bourbon is a straight bourbon whiskey bottled at 96 proof giving it a bit more kick than many of the other bourbons on the market. It won a Gold Medal in 2012 at the MicroLiquor Spirit Awards for small-batch brands in the Tasting competition. In a separate competition, the Beverage Tasting Institute awarded Burnside Bourbon a gold medal and a 90 Point rating. Great for sipping straight, Burnside Bourbon has solid cinnamon and oak flavors making it ideal for mixing cocktails where bourbon is the central focus.

Also bottled at 96 proof Burnside Bourbon "Oregon Oaked" is taken through an additional 60 day aging process in new 59-gallon heavy-charred Oregon oak barrels, adding new and subtle flavors to an already great-tasting Bourbon.

Bottled at 80 proof, Barrel Hitch American Whiskey hits the mark with a smooth body, toasted oak and hints of green apple and vanilla. Its unique flavor profile is the result of a meticulous blending process of carefully selected finished whiskey sources. In 2015 Barrel Hitch was awarded a Triple Gold Medal for "Best in Show" and a Bronze Medal for packaging design by the MicroLiquor Spirit Awards.

Bottled at 88 proof, Barrel Hitch 'Oregon Oak' American Whiskey takes its Barrel Hitch American Whiskey through a second "Oregon Oaked" aging process for an additional four months. Barrels constructed of Oregon Oak impart a distinctive savory spice flavor to aged spirits that cannot be produced from barrels made from other oak varietals.

"We couldn't have selected a better distribution partner for our New England roll out than Horizon Beverage, who has been family owned and operated for over 80 years. Their well-established presence in the region is paying great dividends for Eastside providing us with brand building expertise, superior marketing and efficient distribution in this highly lucrative market," said Eastside Distilling CEO, Steven Earles. "The accelerating demand from the region's leading distributor is a solid testament to the customer acceptance our superior tasting spirits are generating. We look forward to greater success as more whiskey enthusiasts have an opportunity to sample our full flavored, great tasting brands."

About Horizon Beverage
Horizon Beverage Group was founded in 1933, originally named Brockton Wholesale Beverage. The operation was a simple one, with six salespeople working out of a garage in downtown Brockton, MA. Today, Horizon Beverage Group employs more than 700 people throughout Massachusetts, Rhode Island, New Hampshire, Maine and Vermont. We distribute the world's top wines, spirits, malts and waters. With four generations of family ownership and 80+ years of experience in sales, marketing and service, Horizon Beverage Group is now New England's leading beverage alcohol distributor. http://www.horizonbeverage.com

About Eastside Distilling
Eastside Distilling, Inc. (OTCQB: ESDI) has been producing high-quality, master crafted spirits since 2008 and is located in Southeast Portland's Distillery Row. Makers of award winning spirits, the company is unique in the marketplace and is distinguished by its highly decorated product line-up that includes Burnside Bourbon, Barrle Hitch American Whiskey, Below Deck Rums, Portland Potato Vodka and a distinctive line of infused whiskeys. All Eastside spirits are master crafted from natural ingredients for unparalleled quality and taste. The company is publicly traded under the symbol OTCQB: ESDI. For more information visit: www.eastsidedistilling.com or follow the company on: Twitter & Facebook.

Forward-Looking Statements 
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

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