SOURCE: Eastside Distilling Inc.

Eastside Distilling Inc.

Eastside Distilling Inc.

June 29, 2015 09:15 ET

Eastside Distilling Teams With Reed's to Serve Award-Winning Beverages at the 2015 Molalla Buckeroo Rodeo

Eastside's Award-Winning, Master Crafted Spirits to Mix With Reed's Award-Winning Ginger Brews at Historic, 92nd Annual Molalla Buckeroo Rodeo on July 1-4, 2015

PORTLAND, OR--(Marketwired - Jun 29, 2015) - As the official and exclusive spirits sponsor for the 2015 Molalla Buckeroo Rodeo, Eastside Distilling, Inc. (OTCQB: ESDI) has teamed again with Reed's, Inc. (NYSE MKT: REED) to serve Reed's award-winning ginger brews as the perfect mixer with Eastside's award-winning master crafted spirits. The rodeo will be held at the Molalla Buckeroo Grounds in downtown Molalla, Oregon on July 1-4, 2015.

Now in its 92nd year, and officially sanctioned by the Professional Rodeo Cowboys Association (PRCA), the Molalla Buckeroo Rodeo attracts thousands from all over the Northwest. Last year, the rodeo drew more than 47,000 rodeo fans over four action-packed days, including an all-time record attendance of 15,500 for the main show on Independence Day. Major events including bull riding, steer wrestling, saddle bronc riding, and team roping, as well as barbeques, carnival, concerts, fireworks, a Fourth of July "Giant Street Parade" and more.

The rodeo organizers, Molalla Buckeroo Association, granted Eastside exclusive rights for spirit sales for the duration of the event. Eastside spirits will be featured in the VIP Saloon, which will be serving a variety of Eastside spirits, including its award-winning Burnside Bourbon, Portland Potato Vodka, Below Deck Spiced Rum and Cherry Bomb Whiskey. The Molalla Buckeroo will serve Reed's popular non-alcoholic ginger brews as the perfect mixer for a variety of Eastside cocktails.

"This western-style event is the perfect place to once again showcase our ginger beer in a Bourbon Mule," said Chris Reed, founder and CEO of Reed's. "The combination of Reed's Ginger Brew, Eastside's Burnside Bourbon and limes over ice will make for one amazing cocktail."

"But the Mule is not always about Bourbon," continued Reed. "Rodeo fans will be able to enjoy our ginger brews as a Moscow Mule mixed with Eastside's Portland Potato Vodka, or savor a Cherry Bomb Mule with Whiskey. Simply put, you can't enjoy the perfect cocktail without the perfect mixer, and our distinctive ginger brews combined with Eastside's amazing line of spirits should suit the most discerning taste of any cowboy or cowgirl."

Eastside Distilling CEO, Steven Earles, commented: "We are thrilled to partner with Reed's again at another major event, this time featuring our Burnside Bourbon. As the nation's number one soda in the craft natural soft drink space, Reed's Ginger Brew perfectly complements the unique taste and quality of our master crafted spirits. Organized and operated entirely by community volunteers, the historic Buckeroo Rodeo is the kind of event we love to support. It's all about good people generously donating their time and energy to host a fantastic event that attracts thousands of fun loving rodeo fans, as well as some of the nation's best rodeo cowboys."

Scott Ingalls, marketing coordinator for the Molalla Buckeroo Rodeo, added: "The Buckeroo is very excited about this partnership with Eastside Distilling and Reeds. They have the perfect offering of beverages for rodeo fans and the feedback has already been very positive."

About the Molalla Buckeroo Association
The Molalla Buckeroo Rodeo is an annual event, held during 4th of July week, which is known as "Cowboy Christmas" to PRCA contestants. As a member of the PRCA, the Molalla Buckeroo Association puts on one of the largest rodeos in the Pacific Northwest and was named Columbia River Circuit Rodeo of the Year in 2005. The Molalla Buckeroo Association is a 100% volunteer run, non-profit charitable corporation. The Buckeroo's economic impact to the community is more than $5 million annually in the form of tourism dollars. For more information visit:

About the Professional Rodeo Cowboys Association (PRCA)
Founded in 1936, the PRCA, headquartered in Colorado Springs, Colo., is the largest and oldest rodeo-sanctioning body in the world, featuring rodeos in 37 U.S. states and 3 Canadian provinces. The recognized leader in professional rodeo, the PRCA is committed to maintaining the highest standards in the industry in every area, from improving working conditions for contestants and monitoring livestock welfare to boosting entertainment value and promoting sponsors. For more information visit:

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in more than 40,000 stores nationwide including 15,000 natural and mainstream supermarkets. Reed's products are also available at specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide, as well as select international markets. The company's seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed -- not manufactured -- and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The company owns the other top-selling natural soda line in natural foods, Virgil's, and a top-selling cola line in natural foods, China Cola. In 2012, the company launched the Reed's Culture Club Kombucha line of organic live beverages. Other product lines include Reed's Ginger Candies and Reed's Ginger Ice Creams. Last year, Reed's celebrated 25 years of hand-crafting the best sodas in the world, naturally. For more information about Reed's, please visit or call 800-99-REEDS.

About Eastside Distilling
Eastside Distilling, Inc. (OTCQB: ESDI) has been producing high-quality, master crafted spirits since 2008 and is located in Southeast Portland's Distillery Row. Makers of award winning spirits, the company is unique in the marketplace and is distinguished by its highly decorated product lineup that includes Burnside Bourbon, Below Deck Rums, Portland Potato Vodka and a distinctive line of infused whiskeys. All Eastside spirits are master crafted from natural ingredients for unparalleled quality and taste. The company is publicly traded under the symbol OTCQB: ESDI. For more information visit: or follow the company on: Twitter & Facebook.

Forward-Looking Statements
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

Contact Information

  • Company Contact:
    Eastside Distilling, Inc.
    Julie Bohn
    Executive Assistant to the CEO
    Tel 971-888-4264

    Investor Relations:
    Eastside Distilling, Inc.
    Liolios Group, Inc.
    Chris Tyson
    Tel 949-574-3860