SOURCE: Eastwick Communications

Eastwick Communications

March 23, 2010 12:33 ET

Eastwick Communications Unveils Content Creation and Distribution Services

ECOSystem Helps Companies Tap Top Journalist Talent to Create Content and Provides Interactive Distribution Channel to Engage Audiences and Foster Influence

MOUNTAIN VIEW, CA--(Marketwire - March 23, 2010) - Eastwick Communications (http://www.eastwick.com), a top independent integrated communications firm, today announced the Eastwick Content Optimization System (ECOSystem), a new content creation service and interactive, online content hub where clients' digital assets can be optimized for distribution and engagement. 

Eastwick ContentLab is the content generation part of ECOSystem and gives companies access to top journalist talent that can produce meaningful materials for maximum impact. The Eastwick ContentLab makes it convenient and cost effective for clients to find writers who bring their expertise, professional credibility, deep industry knowledge, and skills producing content in a variety of formats, including print, audio, video, visual and interactive media. Eastwick's network of freelance and former media professionals offers expertise in a range of enterprise and consumer tech markets, vertical industries and technologies. By matchmaking clients' content needs to specific writing talent, Eastwick is able to ensure that companies are self-publishing the most compelling content for their target audiences.

From concept to creation, ContentLab serves as a one-stop shop for content, from messaging and storylines to white papers, case studies, sales collateral, podcasts, SlideShare decks, videos, guest blog posts, and other multimedia materials. 

Eastwick ContentHub -- the ECOSystem distribution channel -- provides a dynamic and interactive platform that optimizes content for social media engagement and search- engine optimization. It provides an easy, high-return way to appear in search engines and is effective and streamlined so not to be too time-intensive. It also provides an integrated web and social media presence for companies trying to take their social media programs to the next level.

The decrease of traditional media outlets and rise of unmediated channels has created opportunities for self-publishing. Unfortunately, many companies have been unable to capitalize on the opportunities due to lack of internal writing resources or insight into the most effective ways to package and promote that information in order to reach their key audiences. ECOSystem helps them conquer those challenges by creating and packaging fresh, high-quality content for social media channels and programs on an ongoing basis.

For more details or to arrange a time to discuss your company's content needs, or if you are a current or former journalist and want to be a resource for ContentLab, please contact info@eastwick.com

News Highlights 

  • ECOSystem was developed to leverage Eastwick's Architecture of Influence methodology for helping companies understand where and how influence happens in their respective markets as well as help them become industry influencers in their own right.
  • ContentLab:
    • Complements and extends the Eastwick Influence Mapping service, which leverages a data-driven approach to identify the real influencers in specific markets based on how people truly consume and share information online. 
    • The strategic communications plan derived from the Influence Mapping exercise can also inform the creation of content to reach the most influential individuals that have been identified.
    • Eastwick evaluates its elite roster of talent to identify the best content producer to meet a client's specific needs and market.
    • The lab covers a range of:
      • Audiences, including business, IT tech, SMB, B2B, B2C and channel.
      • Technology expertise such as mobile, data center, networking, software, storage, green tech/cleantech and Web 2.0.
      • Vertical industries, including healthcare, financial services, telecommunications, government, education and manufacturing.
  • ContentHub:
    • Establishes an interactive blog or community around clients' content, packaging it to create an integrated web and social media presence.
    • Improves SEO, integrates channels, and includes Twitter, Flickr, blog and news feeds; dynamic widgets; links to social channels; and featured articles.
    • Provides ongoing monitoring of social media landscape filtered in a way that can be actionable.
    • Includes content strategy and an updated calendar for scheduled publishing.

Quote

"One of the best ways companies can become influencers in their own markets is to publish relevant, compelling and informative content on a regular basis and make it accessible through online channels," said Barbara Bates, principal, Eastwick Communications. "Self-publishing can be time consuming and hard to manage without the right strategy and efficient model for execution. ECOSystem provides both by connecting clients with the best possible writing talent and applying our proven methodology for packaging and sharing that content in a much more dynamic and meaningful way."

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About Eastwick Communications

Eastwick Communications is one of the top independent integrated communications agencies in the country with specific expertise in enterprise technologies, consumer technologies and the SMB market. Using a unique blend of art and analytics to develop comprehensive, strategic communications programs, Eastwick provides a full range of inbound, outbound and word-of-mouth services customized to reach key individuals and groups who are leading online conversations and shaping opinions in its clients' markets. For more than 18 years, Eastwick has helped put emerging technology companies on the map, build category leaders into multi-billion dollar enterprises, and develop global businesses into powerhouse brands.

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