SUNNYVALE, CA--(Marketwired - Oct 7, 2013) - Eastwick, a leading independent strategic communications firm focused on technology, today announced that Siemens Enterprise Communications has selected the agency to lead the earned and social media programs as well as content and messaging strategy for the company as it moves toward a major rebranding and relaunch. Unveiling of the new brand and new name will take place during a global online broadcast event on October 15, 2013.
Siemens Enterprise Communications, a leading global provider of unified communications solutions, has garnered significant industry interest over past months with their announcement of Project Ansible, a visionary real-time collaboration and communications platform bringing together voice, video, social media and search into a smart, seamless, intuitive enterprise experience.
Assembling a team of world-class agency talent including frog, Horizon Media, McMillan, Wohl Communications and now, Eastwick, Siemens Enterprise Communications will be making key announcements regarding its vision of the new way to work as part of its events in mid-October, and beyond. Eastwick will collaborate with these agencies to guide all social and earned media in support of the company's new direction and rebranding.
"Finding partners who understand the critical nature of enterprise collaboration was key to our selection," said Chris Hummel, Siemens Enterprise Communications Chief Commercial Officer and President, North America. "It was clear from the start that Eastwick had the right vision, subject matter expertise, and media reach within -- and beyond -- our key communities. They bring clarity on our story and the talent to get it told across social, earned media and content platforms."
"The opportunity to be part of one of this year's most impactful brand launches is really exciting," said Barbara Bates, Eastwick CEO. "It's a very collaborative experience bringing together many disciplines and agencies from across the globe. The world will have an entirely new appreciation for what Siemens Enterprise Communications is bringing to the future of work."
Agency selection for Siemens Enterprise Communications was guided by Wohl Communications. The rebranding global broadcast will be on October 15. Registration can be found here: http://www.siemens-enterprise.com/harmonizenow. Follow the launch at #harmonizenow.
Eastwick reports continued revenue growth, up 22% over the course of 2013, and the expansion of engagements with large technology clients, such as Dell Software, a $1.2B business unit of Dell, and now Siemens Enterprise Communications.
Eastwick is a leading strategic communications firm that partners with growth-focused tech innovators to build value, activate audiences, and accelerate market leadership. Its mission is to help technology greats -- the proven winners and rising stars -- accelerate growth and build value. By activating media, analyst, and market influencers, Eastwick drives audience momentum and positions companies to shape and lead their markets. Founded and led by Barbara Bates, Eastwick has guided hundreds of Silicon Valley innovators to new levels of success for more than 20 years. To learn more about Eastwick, visit www.eastwick.com and follow the company on Twitter @eastwickcom and on facebook.com/eastwickcom.