SOURCE: Eastwick


November 18, 2015 09:00 ET

Eastwick Launches the Digital Brand Lab

Agency Responds to Growing Needs of CMOs for Integrated Brand and Digital Marketing

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwired - Nov 18, 2015) - Eastwick, an award-winning tech-focused communications agency, today announced the launch of Digital Brand Lab (DBL), a new group combining the agency's expertise associated with digital and brand marketing. DBL consists of specialists across a range of services from the development to the execution of a brand -- insights and analytics, brand messaging and creative services to content marketing, website development, SEO/SEM, demand generation and nurture campaigns.

Eastwick's Digital Brand Lab is led by SVP Sahana Jayaraman who joined the agency in January 2014. Over the past year the agency has brought notable value to its clients through its award-winning digital brand marketing services. Eastwick chose the new moniker because it is representative of the agency's commitment to continuously testing and learning, and pushing the boundaries of how clients share their brand stories.

"CMOs crave a partner that can create and share their brand stories with audiences across multiple channels and in more engaging ways," said Heather Kernahan, president at Eastwick. "We are serious about being the top choice for CMOs and the Digital Brand Lab challenges the status quo to bring new value to our clients."

Through DBL, Eastwick advances its position as an industry leader in integrated digital brand marketing and supports its mission of growing and recruiting top talent.

"DBL connects our clients with the future through technology and services," said Sahana Jayaraman, senior vice president and head of the Digital Brand Lab at Eastwick. "By combining cross-functional talent across digital and brand marketing, we are driven to innovate in a way that has greater impact on our clients."

Along with the unveiling of DBL comes the addition of two new team members with extensive agency experience in digital and creative. First, Eastwick welcomes Bettina Papirio as digital director. Bettina brings both an in-house and agency background from firms like RAPP and Gallup, in addition to her experience leading digital marketing programs for brands across consumer, education, healthcare, technology and financial services.

In addition, Eastwick also welcomes Douglas Buckingham as art director. Douglas is a global ad agency veteran bringing creative expertise in B2B and B2C brand development and digital design from firms large and small, including Grey, McCann Worldwide, Publicis and more. Former clients include Nike, EA Sports, Logitech and Mercedes.

To officially launch the Digital Brand Lab, the group is offering a number of newly integrated services; first up is a Digital Brand Health Check. Digital Brand Health Checks assess the state of a company's brand wellness across digital media, both paid and earned. Digital health assessments are often misperceived as costly, however what's most critical is that they be comprehensive and implement a repeatable methodology. When it comes to brand health, there is nothing more powerful than understanding your audience and how your brand's message compares against competitors. Contact us to get started or hear more about how Eastwick can help.

To learn more about Eastwick's digital brand marketing services, please reach out to

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About Eastwick
Hi, we're Eastwick: a technology-focused communications agency, here to help. With deep Silicon Valley roots, we are geeky and breathe tech every day. We're eager to tell the world your stories -- from enterprise, security, and data and analytics, to adtech, cleantech, healthtech, edtech, and consumer. We bring together public relations, content, social media, advocacy, creative services, and research and insights to help some of the world's biggest brands -- and emerging leaders -- create high-impact communications strategies. We are tech communications. We get you. We get you noticed. We get you results. Learn more at and, plus follow us on Twitter and Instagram @eastwickcom and

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