SOURCE: Eastwick

Eastwick

February 02, 2015 09:00 ET

Eastwick Unveils New Branding and Marketing Initiative to Reflect Fully Integrated Service Offerings

Agency Positions Itself as Strategic Partner to CMOs

SUNNYVALE, CA and NEW YORK, NY--(Marketwired - Feb 2, 2015) - Eastwick, a leading tech-focused communications agency, today unveiled a new brand and visual identity to reflect the company's expanded service offerings and capabilities as a fully integrated communications firm.

In conjunction with the new brand identity, Eastwick also announces CMO 2020, an initiative designed to support chief marketing officers and other C-level executives to understand and leverage strategies that are fundamentally changing marketing and customer engagement.

REBRAND
The new brand is the culmination of a two-year strategy at Eastwick to provide its clients with a full spectrum of services, including digital and social strategy, content marketing, customer advocacy, editorial, and research and analytics.

"We have evolved over the last few years to enhance our capabilities and service offerings and tell our clients' stories in the most compelling ways. Today our brand identity follows," said Barbara Bates, founder and chief executive officer. "This rebrand was the moment for us to pause and more deeply define how we wanted Eastwick's external view to reflect what our clients have experienced over the past few years with our integrated services."

Founded in Silicon Valley in 1991, Eastwick's technology expertise has helped create high-impact communications strategies for some of the world's biggest brands and emerging leaders.

"We know firsthand that a 'one size fits all' approach does not work," Bates said. "That's why our new identity rejects exactly that notion and represents how we approach our service and offerings for clients, not to mention our philosophy with employees -- whether it's hiring or creating customized paths for top tier talent -- or whom we chose to partner with."

#CMO2020
In addition to the refreshed look, Eastwick announced its CMO 2020 initiative (#CMO2020) designed to help fuel the success of CMOs. Digital media combined with more sophisticated data and analytics have shifted paradigms in the C-suite. The role of the CMO has gotten more challenging as they are asked to demonstrate marketing's direct impact on revenue and lead a customer-centric model. Eastwick is helping power the success of CMOs by making a commitment to gather insights, engage in dialogue, convene conversations, and develop a POV on topics that impact the future of marketing.

"In the last few years we've seen increased complexity and a rapidly changing agenda for CMOs," said Heather Kernahan, Eastwick's general manager. "Today's CMOs have more accountability than ever before and are charged with driving top-line growth in a new era of empowered consumers. Transformation is critical to success, and CMO2020 is about researching, leading and preparing for the future, instead of reacting to it. It represents our commitment to partner with CMOs, gather insights and solve problems with precision when results are what matter most."

COMPANY MOMENTUM
Eastwick has experienced significant growth this past year with 25 percent year-over-year revenue growth and geographic expansion into New York City, to serve expanding global technology clients. Eastwick also reports continued client momentum across all of its technology verticals, including enterprise, security, consumer, big data and analytics, cleantech, edtech, adtech and digital media.

Join in on the celebration by visiting the new website www.eastwick.com, and joining the #EWToday conversation on social.

Additional Resources
Twitter: @eastwickcom
#CMO2020
#EWToday
Facebook: www.facebook.com/eastwickcom
LinkedIn: www.linkedin.com/company/eastwick

About Eastwick
Hi, we're Eastwick: a technology-focused communications agency, here to help. With deep Silicon Valley roots, we are geeky and breathe tech every day. We're eager to tell the world your stories -- from enterprise, security, and data and analytics, to adtech, cleantech, healthtech, edtech, and consumer. We bring together public relations, content, social media, advocacy, creative services, and research and insights to help some of the world's biggest brands -- and emerging leaders -- create high-impact communications strategies. We are tech communications. We get you. We get you noticed. We get you results. Learn more at www.eastwick.com and www.linkedin.com/company/eastwick, plus follow us on Twitter and Instagram @eastwickcom and facebook.com/eastwickcom.

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