SOURCE: EasyCare


September 05, 2014 08:04 ET

EasyCare 2015 Best Training Day Ever Event

Third Annual Event to Feature Leading Automotive Industry Speakers on January 22, 2015, in San Francisco

NORCROSS, GA--(Marketwired - Sep 5, 2014) - EasyCare®, announced today that the 2015 "Best Training Day Ever™" will be held on January 22, 2015, at the Masonic Center in San Francisco, CA. The Best Training Day Ever is a one-day annual event designed for auto industry Dealer Principals and Managers to learn from the leading automotive trainers in the industry. Early registration pricing is available for a limited time at $399, and attendees can register at

"The Best Training Day Ever has become one of the most talked about training events of the year. Our speakers and trainers are the best in the business and the response we get throughout the year from Dealers and Managers who have attended is overwhelming," said Larry Dorfman, Chairman and CEO of EasyCare. "The objective of EasyCare and our co-sponsors; Shell, NCM and Associates, PureCars, J&L Marketing, Covideo and the Motor Trend Certified Vehicles Program, is to deliver leading-edge training that helps the dealers and managers who attend succeed in growing their businesses going forward."

This elite event provides attendees with a rare opportunity to receive training from a group of renowned auto industry professionals with expertise in different segments of the business and to spend extended time engaging one on one with these experts asking questions and getting insight that generally isn't available in more typical training sessions.

Headline speakers for the 2015 event will include:

  • Dave Anderson of Learn to Lead® has given more than 1,000 workshops and speeches over the past decade on sales and leadership, is an author of twelve motivational books and contributes to top industry publications.
  • Jeff Cowan of Pro Talk, Inc. is known as the father of modern day walk-around and selling processes for service drives and is recognized as the nation's authority when it comes to training service advisors.
  • Alan Ram of Proactive Training Solutions, Inc. is recognized as the best in the automotive industry at increasing individual, as well as dealership productivity through effective communications
  • Other valuable subjects that will be covered are:
    • Controlling and leveraging the data in your dealership.
    • Driving Digital from a new realm of "Relevance."
    • Creating higher value for your other makes model vehicles thru certification.

The Best Training Day Ever 2015 is brought together by a group of high-profile industry partners, including EasyCare®, MOTOR TREND® Certified, Covideo® by EasyCare®, NCM® Associates, Shell Lubricants and PureCars®. For more information on the Best Training Day Ever or to take advantage of early registration, please visit

About the Best Training Day Ever
The Best Training Day Ever™ 2015 is brought together by a group of high profile partners including EasyCare®, Motor Trend® Certified, Covideo® by EasyCare®, NCM® Associates, Shell Lubricants and PureCars®. The 2015 event will feature Dave Anderson of Learn to Lead®, Jeff Cowan of Jeff Cowan's Pro Talk and Alan Ram of Proactive Training Solutions. Each contributor specializes in a different segment of automotive retail and will provide training ranging from service, sales, and communications to management, leadership, motivation, and business analytics. To learn more, please visit

About EasyCare 
EasyCare's mission is to "Help others Succeed." The company offers benefits that provide more coverage and better customer service, allowing the dealer to deliver a better buying and ownership experience to their customers. EasyCare delivers MORE; the company creates more customers, buying more, staying loyal to the dealership longer and coming back to purchase their next vehicle. EasyCare provides a full suite of training programs, management development, proprietary software and the only F&I Benefits menu to be deemed a "Motor Trend Recommended Best Buy" for franchised dealers. For over 30 years, EasyCare has delivered a better ownership experience to over 7 million consumers, and more profit to more than 2,500 dealerships.

Contact Information