SOURCE: EasyCare

EasyCare

June 17, 2014 08:04 ET

EasyCare Introduces New Bundled Benefit to Give Dealers Competitive Edge

EasyCare Select Provides Unique Product Bundle Options to Meet the Dynamic Needs of Consumers and Dealerships

ATLANTA, GA--(Marketwired - Jun 17, 2014) - Automobile dealers are always looking for ways to deliver more to their customers, while simplifying the car buying process. To help dealers provide customers with the most popular extended protection benefits, in one package, at one price, EasyCare® is introducing a new bundled product, EasyCare Select. EasyCare Select allows dealerships to save room on their menu, while allowing a consumer to make one decision to purchase the benefits they want. 

The new EasyCare Select benefits are available for qualifying leased, new and pre-owned retail vehicles. The bundled benefits are designed to help owners keep their vehicle looking and feeling like new, all at one price. They include lease benefits that make sense because vehicle owners can use them during their lease term, while protecting themselves against lease return penalties for cosmetic damage. They also help to cover the gaps in manufacturers' warranties, giving consumers greater confidence levels in the car ownership experience. 

"We are excited to introduce the new EasyCare Select product to help dealers provide customers with more ways to keep their vehicles looking and running their best for years to come," said David DeCredico, Senior Vice President of Business Development for EasyCare. "By taking our most popular benefits and putting them in one package we are speeding up the purchase process and enhancing the customer experience."

The EasyCare Select package can be offered as an added value giveaway with available upgrades, or as a standalone package of benefits. Some of the featured benefit options include:

  • Paintless Dent Repair
  • Key Replacement
  • Cosmetic Wheel Repair
  • Windshield Repair
  • Paint Scratch Repair
  • Fabric Repair
  • Road Hazard Repair
  • Roadside Assistance

*Available benefits may vary based on state or lender approvals.

For more information about the new EasyCare Select product, please visit www.easycare.com/select or www.easycare.com.

About EasyCare®
The EasyCare brand is owned by Automobile Protection Corp -- APCO, and is the leading independent provider of automotive benefits specifically created to enhance a consumer's vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent repair coverage, Guaranteed Asset Protection (GAP), key replacement coverage, pre-paid maintenance and more. APCO was founded in 1984 and has delivered great ownership experiences to over 5 million automotive consumers.

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