SOURCE: easyCruise

July 05, 2005 17:49 ET

easyCruise Announces the Launch of Its 2005-2006 Caribbean Cruise Program

LONDON -- (MARKET WIRE) -- July 5, 2005 -- easyCruise, a recent venture of Stelios Haji-Ioannou (see www.stelios.com), the serial entrepreneur and founder of the easyGroup of companies (see www.easy.com) including easyJet PLC (Europe's leading low-cost airline listed on the London Stock Exchange) has announced its entry into the winter 2005-2006 Caribbean cruise season with its ship, easyCruiseOne.

The easyCruise web site (www.easycruise.com) is now selling Caribbean cruises beginning November 12, 2005, until April 26, 2006, with prices beginning at $16.20 USD per person per night for a cabin, based on two people sharing. Ports of call include: Bridgetown in Barbados (Saturday and Sunday), Kingstown in St. Vincent (Monday), Fort de France in Martinique (Tuesday), Bequia in The Grenadines (Wednesday), St George's in Grenada (Thursday) and Castries in St. Lucia (Friday). Barbados, Martinique, Grenada and St. Lucia all have international airports with a selection of direct flights from the U.S., London, Paris and other destinations.

easyCruise offers travelers a unique "luxe for less" opportunity to visit enticing destinations via flexible one-week itineraries that allow cruisers to embark and depart at any port along the route, provided they stay onboard for at least two nights. During the Caribbean season, easyCruiseOne will remain in Barbados for two days and nights to enable passengers to accommodate preferred flight arrangements.

easyCruiseOne's inaugural summer itinerary in the French and Italian Rivieras concludes October 15, 2005, with the ship then spending a week at the MIPCOM TV festival in Cannes. The ship will then sail to the Caribbean to begin its winter itinerary.

The current and first summer season for easyCruise is proving very encouraging for the company. More than 90 different nationalities have already booked cabins on easyCruiseOne and the average age of easyCruise passengers is 33 years old, more than 20 years younger than the current industry average. Attracting younger consumers to easyCruise has been done through effective innovation. Contrary to the norm, easyCruiseOne stays in port every night so that passengers can hit the town and enjoy the nightlife. In addition, passengers can join the cruise where and when they want, subject to a two-night minimum, with a 14-night maximum stay.

This same flexible formula will apply to easyCruiseOne in the Caribbean, although passengers will be required to be back on board by midnight, as nightlife in the Caribbean tends to both start and finish earlier than in the Mediterranean. In the Caribbean, easyCruiseOne will sail sometime after midnight, and arrive in port at approximately 10:00 a.m. (The ship's current schedule in the Mediterranean is to sail after 4:00 a.m. and arrive in port at approximately 1:00 p.m.) In both the Caribbean and the Mediterranean, once the ship has arrived in port, passengers are free to stay on board and enjoy the facilities, or to go ashore.

Expansion plans beyond easyCruiseOne

Another result of an encouraging first season is that easyCruise is already investigating the best way to add a second ship to the fleet -- easyCruiseTwo -- for Greek island cruising during the summer 2006 or 2007 cruise season. Either an existing vessel would have to be acquired, or a purpose-built ship would need to be constructed. Destinations in Greece under consideration include: Athens (Friday), Mykonos (Saturday), Patmos (Sunday), Rhodes (Monday), Heraklion (Tuesday), Hania (Wednesday) and Milos (Thursday). easyCruiseTwo could then head to the Arabian Gulf for the winter season; the destinations being discussed are Dubai and the United Arab Emirates.

For more information, high resolution images and to book cruises for the Caribbean or the French and Italian Rivieras, please visit www.easyCruise.com.

Contact Information

  • Contact:
    Josh Rosenberg/Linda DeVito/Andrew Rossi
    M Booth & Associates
    212-481-7000
    Email: easyCruiseTeam@mbooth.com

    James Rothnie at easyGroup
    director of corporate affairs
    +44 207 241 9009
    +44 7802 541 563 mobile
    Email: www.easy.com