SOURCE: Eat at Joe's Ltd.

February 17, 2015 09:30 ET

Eat at Joe's Retains the Services of COHN, an Integrated Marketing Agency

DENVER, CO--(Marketwired - February 17, 2015) - Eat at Joe's, Ltd. (OTCQB: JOES), an owner and operator of an "American Diner" theme food service establishment at the Philadelphia International Airport, today announced that it has retained COHN, an award-winning integrated branding firm, to lead the development of its brand and communications strategy.

COHN is known for streamlining marketing, public relations and digital efforts into an integrated strategy to help clients establish new market positions. The full-service marketing agency excels in creating new brands and propelling existing brands forward through a holistic approach across five strategic areas: brand, advertising, marketing, digital and public relations. The firm deploys deep expertise across sectors and specialty areas including retail, real estate, food and beverage, B2B and destination. COHN has worked with nationally recognized companies including Owens Corning, Hunt Companies, Inc., DDR Corp. and Lend Lease.

"Successful companies are built from the brand up," said Jeff Cohn, leading brand strategist and president and CEO of COHN. "As Eat at Joe's implements a new corporate direction, we are looking forward to working with the company's visionary leadership team to help evolve its marketplace distinction." 

COHN's scope of services includes defining target markets, development of brand strategy, crafting messaging and a visual identity, recommending and finalizing a new corporate identity, name change, creation of a logo and tagline, and providing Internet and e-commerce strategies.

The Company anticipates that the brand strategy will be finalized prior to the end of its first quarter with a new name, logo, and brand identity, as well as Internet consulting and e-commerce recommendations.

About Eat at Joe's, Ltd.

Eat at Joe's is a holding company that, through its wholly-owned subsidiary, E.A.J. PHL Airport Inc., owns and operates an "American Diner" theme restaurant located in the Philadelphia International Airport in Philadelphia, Pennsylvania called "Eat at Joe's®."

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