SOURCE: EAT Club

EAT Club

November 21, 2014 13:00 ET

EAT Club Holds the Secret Sauce of Food Tech Delivery

EAT Club Announces Accelerated Growth in the Market Along With the Delivery of Its Two Millionth Meal

PALO ALTO, CA--(Marketwired - Nov 21, 2014) - EAT Club, the food tech company that's spicing up corporate lunch, reports impressive growth after the delivery of its 2 millionth meal. Over the last three years, EAT Club has made adjustments to its service and now, as others in the space work to perfect their recipes, EAT Club has mastered its secret sauce.

The company was founded with a consumer-centric model at a time when "food tech" was still a relatively new term. Towards the end of 2013, EAT Club pivoted its business and moved away from consumer to focus on the enterprise. The shift was hugely successful -- under the new model EAT Club reached its second millionth meal delivery in only 10 months -- while it took nearly 3.5 years to reach its first million. EAT Club is now an impressive next generation logistics company with 99 percent on-time delivery and 15 daily entrees enterprise employees can hand select via the website or mobile app. The extensive menu variety, ordering convenience and high quality food has turned EAT Club into a staple for many Bay Area and Los Angeles companies. 

"We've learned a lot since we first started," says EAT Club CEO Frank Han, "and are fortunate to have solved a lot of what other companies are still trying to figure out. It's been an exciting year -- we've grown our customer base, expanded to new cities and reached multiple milestones. We've found our rhythm and are ready to explore additional territories and look at other ways to build on this momentum in 2015."

Making Moves in California
In 2014, EAT Club branched out from its Bay Area roots to sunny Los Angeles. In less than six months, the company has steadily grown its LA customer base and now serves 100 companies in the Los Angeles Area and counting including DogVacay and Twenty20. Despite steep competition from other businesses for drivers and top-talent, the move down the coast combined with consistent growth in the Bay Area has led to 123 new EAT Club hires this year.

Using Reviews to Make Data Driven Food Decisions
EAT Club's online proprietary review system gives customers the ability to rate and review each individually packed dish. In the last 18 months, these reviews have quintupled -- from 75K to 375K. That's more than 58 times the number generated by Ike's Place in the Castro, San Francisco's most reviewed restaurant, and over 41 times that of Bottega Louie -- the LA food establishment that gets the most review buzz. EAT Club's customer reviews are stored in a large database where key words like, "salty" "spicy" and "bland" are identified by a custom algorithm in order to inform menu adjustments and inspire new entrees. In 2014, this system led to the addition of 1,500 new dishes, the most popular of which were salads -- the Chicken Cobb, Asian chicken and Antioxidant, specifically.

What's Next?
EAT Club plans to keep up the good work in 2015 with special emphasis on new territories. The company continued to build out the LA and Bay Area regions, but aims to expand to new cities for future millions of meal deliveries. Customers should also keep their eyes peeled for some sweet and salty additions, as EAT Club looks to potentially add snacks and desserts to the selection of daily options.

About EAT Club
EAT Club brings the joy back to corporate lunch. With over 2 million meals delivered to the San Francisco and Los Angeles areas, EAT Club enables colleagues to collaborate and socialize over delicious, corporate-sponsored lunches, increasing productivity and employee satisfaction. EAT Club hosts an in-house team of food planners, nutritionists and world-class chefs who partner with top local restaurants to deliver the highest quality and most diverse range of options on a daily basis. Employees order their personalized meals through the company's website or app, and with an on-time delivery rate above 99%, EAT Club sustains employees' energy and productivity and puts a smile on their faces.

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