SOURCE: ShopNBC

ShopNBC

October 09, 2009 17:48 ET

Eat Right America to Launch on ShopNBC

Nutritional Weight-Loss Program Premiers Saturday, October 10

MINNEAPOLIS, MN--(Marketwire - October 9, 2009) - ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced the launch of the "Eat Right America" show series on its multi-channel platform this Saturday, October 10 at 2 am, 8 am, and 3 pm ET. ERA will feature guest expert Dr. David Wertheimer and fitness expert Tracey Mallet with ShopNBC hosts Kristine Kvanli, Allison Waggoner, and Kimberly Wells as they step viewers through Eat Right America's personalized, sustainable weight-loss solution. As part of the company's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV, mobile devices (iPhone and iPod Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

Eat Right America was founded in March 2007 with the goal of providing a permanent solution to America's weight-loss problem and hope for future generations. Eat Right America provides an online, personalized weight-loss and fitness solution that brings to market fully developed, tested, and proven nutritional principles developed over 16 years and helped nearly 9,000 patients.

Donna Tarantino-Loyle, ShopNBC's Director of Health & Beauty, said: "Everyone at ShopNBC is genuinely excited to bring Eat Right America to our viewers. What we love about the program is that it effectively tackles weight-loss through customized plans for individuals. The fact that Eat Right America is endorsed by numerous doctors and experts gives the program further credibility as an easy, safe, and healthy choice for all participants."

"Eat Right America is more than a company -- it is a critical call to action," said Eat Right America's CEO Kevin Leville. "Our country's future, and that of our children, depends on our ability to reverse the obesity epidemic that currently affects over half of all Americans. This is not a diet. It is a proven lifestyle that will fully nourish the body by conquering food addictions and cravings."

The Eat Right America Nutrition Prescription Solution on ShopNBC

ERA's Nutrition Prescription: This is the nation's leading personalized daily eating plan that is based on an initial online, automated consultation. At the conclusion, the participant is provided a detailed nutrient assessment, a health risk evaluation, and a comprehensive personal eating plan designed to provide all the nutrients they need to eat their way to an ideal weight.

Eat Right America Community Website: Success is a team effort. ERA's interactive community website provides the motivation, education, direction and support every person needs to succeed including the ERA Café -- a social network of like-minded people with similar needs. The site also enables the user to keep track of their daily eating plan.

The "Eat for Health" two-book series -- "The Mind and Body Makeover": The Mind and Body Makeover includes step-by-step instructions on how to eat your way to an ideal weight, along with an abundance of nutritious and satisfying recipes.

"Eat for Health" Audio Book: For time poor individuals, the "Eat for Health" Audio Book provides the convenience of listening in the car, while exercising, or on the train to work.

Eat Right America Food Scoring Guide: ERA has scored every food so users can easily identify the most nutritious foods in every category.

Lose Fat Fast (DVD): This DVD is the nation's leading personalized home fitness program. Based on a simple online questionnaire, Tracey Mallet will customize a workout to ensure you get the results you are looking for in the shortest amount of time -- while working within your current capabilities.

Eating Like a Nutritarian (DVD): This DVD introduces you to the building blocks of "Eating Like A Nutritarian"; someone who naturally prefers the most nutritious foods for the body.

For more information on these products, please visit us at www.ShopNBC.com.

About Eat Right America

Eat Right America's mission is to provide families with the motivation, education, direction, and support they need to lose weight, keep it off, and dramatically improve their health. Based on a simple philosophy "you are what you eat," Eat Right America has developed one of the nation's leading personalized, sustainable weight-loss solutions. The plan helps ensure that people get the nutrients their body needs to seek its ideal weight. It also includes a customized fitness program to provide a well-rounded, healthy lifestyle plan.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Contact Information

  • Contacts
    ShopNBC
    Media Relations
    Anthony Giombetti
    612-308-1190