June 04, 2013 11:00 ET

EatSleepRIDE® Launches a Powerful App Revolutionizing Motorcycle Safety + Touring

Mobile technology combines safety with social features for riders & their loved ones

TORONTO, ONTARIO--(Marketwired - June 4, 2013) -

Editors note: There are two photos associated with this press release.® (ESR), a social platform for the international motorcycling community, has introduced a groundbreaking mobile app technology dedicated to motorcycle riders and those close to them. Exploiting iOS native functionality, EatSleepRIDE Motorcycles for mobile is the most comprehensive and advanced iPhone app for motorcyclists, making riding social and safe.

CRASHLIGHT®, a revolutionary built-in safety crash detection technology automatically detects a motorcycle accident and notifies the riders pre-set contacts of their geographical location via SMS text message, phone call and email. The rider never needs to ride alone. Now friends and family can have peace of mind knowing they will be connected when things go wrong.

Developed in conjunction with the University of Toronto, CRASHLIGHT exploits built-in sensor technology using sophisticated algorithms to detect a motorcycle accident. The app then notifies contacts via SMS text messages, phone calls and email to ensure the transmission of the message to the recipients.

EatSleepRIDE Motorcycles further enhances the motorcycle riding experience through a data dashboard enabling visualization of recorded routes, speed and lean angle. Editorial and crowd- sourced content and tutorials make it easy to share experiences with like-minded motorcycle enthusiasts. GPS-based social riding features make it possible for riders to see each other's whereabouts on a map. Geo-proximal search instantly finds motorcycle roads and biker friendly places nearby.

Alex Crookes, motorcycle aficionado and President /Chief Technology Officer at EatSleepRIDE enthuses "Car drivers have always been a step ahead of us when it comes to safety. While technology can make the motorcycle itself safer, it hasn't really been able to deliver accessible safety to the rider until now. Using the mobile device is an obvious choice - it's always with us. After extensive research and development we've created a simple to use, inexpensive tool that's going to increase the safety of all riders and hopefully encourage more riders to ride more often."

EatSleepRIDE Motorcycles for mobile is currently available for iOS devices, with an Android version coming soon. For more information on the app, please visit or contact

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About EatSleepRIDE

EatSleepRIDE Motorcycles for mobile is the most advanced and comprehensive iPhone app for motorcycle riders The company is innovating at the Ryerson Digital Media Zone and is funded, in part, by the Canada Media Fund. is a social magazine and blogging platform for motorcycle enthusiasts nearby and around the world.

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