SOURCE: Ebates


July 31, 2012 08:03 ET

Ebates Survey Finds Kids Want Tech Gadgets for Back to School While Parents Think They Want New Clothes

Survey Also Finds More Than Half of Parents Will Shop Online; and Most Will Spend as Much or More Than Last Year

SAN FRANCISCO, CA--(Marketwire - Jul 31, 2012) -, the pioneer and leader in online cash back shopping, today announced findings from its Back to School Survey and found that what children want for school isn't what parents thought they wanted. Ebates is featuring their annual back to school double cash back event to help smart shoppers save even more on what their kids want and need this season.

The national survey conducted online by Harris Interactive, on behalf of Ebates in June, discovered among 522 parents1 in America 43% thought their child would most want new clothes for school. In a survey of 1,142 American children aged 8-18, 42% said they actually want a laptop or tablet computer or a smartphone the most. When it came to a new laptop or tablet versus getting a new phone, 22% of the children said they would want a tablet or laptop; while 20% said they want a new phone. 

Although the majority of children polled said they wanted tech gadgets for back to school, there were differences by age and gender:

  • More young boys want new shoes than girls (aged 8-9)
  • Teens (13-18) want clothes more than tweens (8-12)
  • Tweens want tech gadgets more than teens

"Whatever your needs are for back to school shopping, Ebates is the go-to source for the best online deals and cash back shopping," said Kevin H. Johnson, CEO of Ebates. "We make it simple for families to save money and time."

Additional results from the Ebates Back to School Survey include the following:

  • More than half of the parents who will be doing back to school shopping this year will be doing their shopping online (55%)
  • Most parents will do their back to school shopping in August (43%), followed by July (30%), then September (5%).
  • The majority of parents will spend the same amount of money, or even more this year than they did last year (86%); with 55% saying they would spend the same amount of money; and 32% planning to spend more.

To download or share the accompanying Back to School Shopping infographic, please visit:

Survey Methodology

This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of Ebates from June 12-14, among 2,208 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. The online youth survey was conducted via Harris Interactive's YouthQuery omnibus product from June 13, 2012 to June 20, 2012, among 1142 youth ages 8 to 18 years old. 

For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste at Grayling Connecting Point at

About Ebates®
Over 1,500 online stores have joined the roster of retailers that offer cash back, special deals, including free shipping, and over 5000 coupons to members of The free membership allows consumers to shop online at their favorite retailers while earning back a percentage of every purchase via a "Big Fat Check" or PayPal payment. From niceties to necessities, members of Ebates benefit save with discounts and cash back at top-name merchants for everything from furniture to fashion and appliances to airfare. Shopping with Ebates is hassle-free: no rebate forms to fill out and no points or miles to redeem -- just straightforward savings plus cash back. Ebates supports a strong community of 12 million savvy shoppers across the country and around the world. Please follow us on Twitter @Ebates and "Like" us on Facebook at To learn more visit

About Performance Marketing Brands

Performance Marketing Brands (PMB) owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, PMB users can get a great deal and earn money back every time they shop. PMB owns and operates, the leader in online cash back shopping,, the preferred online resource for savvy consumers, and, the one-stop shop for any coupon available online. The company also operates a growing number of co-branded and private-label shopper reward programs for leading media companies. In 2011, shoppers spent over $1.1 billion through PMB's websites and shopping programs. To learn more, visit

1 Parents of kids under 18 in household