SOURCE: eBay Enterprise Marketing Solutions

eBay Enterprise Marketing Solutions

November 02, 2015 18:30 ET

eBay Enterprise Marketing Solutions Launches as Independent Company Backed by Banneker Partners and the Permira Funds

Former eBay Inc. Marketing Arm Is Now an Independent Company

WILKES-BARRE, PA--(Marketwired - Nov 2, 2015) - Banneker Partners and a company owned by the Permira funds today announced the successful completion of the acquisition of eBay Enterprise Marketing Solutions from eBay Inc.

As an independent company, eBay Enterprise Marketing Solutions will be better able to serve the complex, evolving needs of leading brands and retailers. The company will have more flexibility and dedicated resources to develop customized solutions and integrate advanced technology, enhancing its clients' ability to optimize marketing spend. Additionally, eBay Enterprise Marketing Solutions will leverage Banneker's focus on comprehensive, data-driven, product, marketing and sales-process improvements, and Permira's global network and deep technology investing expertise.

eBay Enterprise Marketing Solutions will be solely focused on delivering best-in-class marketing technology and services:

  • Affiliate Network - Enables advertisers to reach myriad audiences across a vast network of publishers with powerful tracking technology, dynamic commissions and customized, innovative analytics
  • Display Advertising - Leverages programmatic ad platforms, site-direct relationships and advanced audience targeting techniques to reach existing customers and identify new prospects
  • Search Marketing - Combines over a decade of SEM & SEO success with industry-leading analytic and attribution solutions
  • Social - Reaches customers where they are with organic and paid social strategy, engagement and innovative reporting
  • Data & Analytics - Accelerates marketing performance with a single view of each customer across all channels
  • Agency Services - Helps brands design and implement end-to-end experiences online, in-store and on any device imaginable.

"We've been building toward this moment for a long time," said eBay Enterprise Marketing Solutions CEO Michael Jones. "Our smart, nimble team is focused on delivering another incredible Holiday season for our clients and publishing partners. In the coming weeks, we'll build on our strengths, and we look forward to introducing significant improvements in performance marketing technology -- such as our recently announced dynamic commissioning offering."

About eBay Enterprise Marketing Solutions
eBay Enterprise Marketing Solutions enables brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers and convert browsers into loyal buyers. With unrivaled flexibility and control, our clients accelerate performance marketing metrics and win with today's digitally connected consumer. eBay Enterprise Marketing Solutions is headquartered in Wilkes-Barre, Pa. and has offices in King of Prussia, New York, San Francisco, San Jose, and Tempe.

eBay Inc. is no longer affiliated with eBay Enterprise Marketing Solutions, and as such, it is not responsible for the content or the provision of goods and services offered by eBay Enterprise Marketing Solutions. All use of the eBay Enterprise mark is pursuant to a limited, temporary trademark license from eBay Inc., and the use of such mark on the goods and services offered by eBay Enterprise Marketing Solutions will be rebranded in the near future.

About Banneker Partners
Banneker Partners, founded in 2010, is a leading growth capital and private equity firm focused on making investments in leading software/SaaS, Internet and technology businesses. Selected investments include, Ancestry.com, Genesys Software, IQMS and RocketLawyer. Banneker Partners is located in San Francisco, California. For more information about Banneker Partners, please visit www.bannekerpartners.com.

About the Permira Funds
Permira is a global investment firm that finds and backs successful businesses with ambition. Founded in 1985, the firm advises funds with a total committed capital of approximately $28 billion. The Permira funds make long-term investments in companies with the objective of transforming their performance and driving sustainable growth. In the past 30 years, the Permira funds have made over 200 private equity investments in five key sectors: Consumer, Financial Services, Healthcare, Industrials and Technology. Permira employs over 200 people in 14 offices across North America, Europe, the Middle East and Asia. For more information visit: www.permira.com.

Permira established itself in North America in 2002 and today has offices in New York and Menlo Park. The Permira funds have a long track record of successfully investing in technology companies around the world including Informatica, Magento, eBay Marketing Solutions, NDS, Genesys, Ancestry.com, TeamViewer, Renaissance Learning, Metalogix, LegalZoom.com, and Teraco. Since 1997, over 33% of the Permira funds' investments have been in the core sector of Technology.

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