SOURCE: OrderGroove


August 01, 2013 09:00 ET

eBay Enterprise and OrderGroove Partner to Deliver Subscription Programs to Retail Clients

A New Partnership to Help Retailers and Brands Boost Recurring Revenue While Offering the Best Possible Consumer Experience to Turn Shoppers Into Loyal Customers

NEW YORK, NY--(Marketwired - Aug 1, 2013) -  OrderGroove, the leader in subscription commerce solutions, and eBay Enterprise, an eBay Inc. company, today announced a partnership to offer subscription programs to eBay Enterprise's vast network of omnichannel retail clients. eBay Enterprise had previously built their own subscription platform, but ultimately selected OrderGroove as a partner based on the company's leading technology and proven subscription best practices and insights.

Through the partnership, OrderGroove is integrating their Subscription Retail Platform with eBay Enterprise's leading commerce technology to help retailers tap into the power of convenience and turn new and existing customers into repeat buyers -- dramatically increasing sales and customer annual spend, building loyalty, maximizing lifetime value, and slashing customer defection rates.

eBay Enterprise's pre-built integration of OrderGroove's subscription technology across its commerce platform will allow joint clients to quickly and efficiently:

  • Maximize annual spend by increasing purchase frequency
  • Increase retention and the lifetime value of their customers
  • Reduce customer acquisition costs and price shopping comparison
  • Access OrderGroove's real-time subscription analytics, reports and customer service tools
  • Leverage impulse upsell and cross-sell opportunities to increase average order value

"The turnkey integration of OrderGroove's platform provides an important time-to-market advantage for eBay Enterprise-powered retailers and brands that want to join the subscription revolution and immediately leverage the power of convenience to drive business results," said Greg Alvo, founder and CEO of OrderGroove. "Our flexible technology integration -- coupled with our full-service team of subscription marketing specialists and data analysts -- enables retailers and brands to offer the best possible customer experience out there. We look forward to working closely with the eBay Enterprise team and their clients to evangelize the powerful benefits of subscription commerce for businesses and consumers alike."

"OrderGroove is a leader in subscription commerce solutions for the retail industry and we felt strongly that the combination of a sophisticated technology platform with a team of marketing experts would offer a strong value proposition for our clients," said Marty Armstrong, head of partnerships and strategic alliances at eBay Enterprise. "Through this partnership, our clients will have the ability leverage proven subscription capabilities to help drive their businesses forward. We are pleased and excited to partner with OrderGroove."

About eBay Enterprise
eBay Enterprise provides commerce technologies, omnichannel operations and marketing solutions for the world's premier retailers and brands. eBay Enterprise's commerce services, which include technology, order management, payment processing, warehouse and store fulfillment and customer care, are available on a modular basis or as part of an integrated solution. eBay Enterprise's marketing solutions include a suite of performance marketing channels, customer relationship management, marketing analytics and attribution, media mix optimzation as well as global digital agency services that provide strategic and creative direction. eBay Enterprise is headquartered in King of Prussia, Pa. and has major service offices in New York, Los Angeles, Barcelona, Spain, and London. More information can be found at eBay Enterprise is an eBay Inc. (NASDAQ: EBAY) company.

About OrderGroove
OrderGroove is the leader in subscription commerce solutions, using technology to empower brands to identify, interact and deepen relationships with their most profitable customers. The company's revolutionary SaaS-based Subscription Retail Platform, coupled with its team of subscription marketing specialists and data analysts, allows retailers to tap into the power of convenience to turn new and existing customers into repeat buyers -- dramatically increasing sales, building customer loyalty, maximizing lifetime value, and slashing customer defection rates. Brands using OrderGroove include Grainger, NBTY, Teavana, L'Oreal, Jockey, Swanson Health, Freshpair and 70+ others. The company is privately held and headquartered in New York, NY. For more information, please visit, email, or call (866) 253-1261.

Contact Information

  • Company Contact:
    Katie Shea
    OrderGroove, Inc.
    Email Contact