February 17, 2009 08:30 ET

eBay Inc.'s New Browser Highlighter Application Earns TRUSTe Trusted Download Program Certification

Certified Safe, Spyware-Free to Give Users Control of Downloadable Software

SAN FRANCISCO, CA--(Marketwire - February 17, 2009) - eBay Inc. today announced that its software application, Browser Highlighter, in its beta version, has passed the certification process for TRUSTe's Trusted Download Program. The Browser Highlighter application, which highlights phone numbers, forms and other products to take the legwork out of web surfing, has been certified by TRUSTe to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.

"eBay's Browser Highlighter application has passed the rigorous certification process for the Trusted Download whitelist, demonstrating a commitment to protecting consumer privacy," said Fran Maier, CEO of TRUSTe. "By completely informing users about the particulars of the downloads they offer up front, the participating companies are increasing transparency and giving control to users. Given the sensitive nature of user data on eBay, we applaud eBay for taking all the necessary steps to ensure a safe experience for customers using their new Browser Highlighter."

"At eBay, we're always aiming to give our customers a simple and secure user experience," said Scott Shipman, Global Privacy Leader for eBay. "Receiving TRUSTe's Trusted Download certification is further validation that the processes employed by eBay, to protect our customers' personal and financial information, adhere to and often exceed the highest industry standards."

The program sponsors, representing leading content and search providers, anti-spyware vendors and online advertisers, offer market incentives for downloadable software publishers to get certified. AOL, CA, CNET Networks, Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. By providing a whitelist of trusted applications, the program aims to provide attractive market incentives to software publishers to meet the requirements and earn certification.

During the certification process, TRUSTe reviews notice and consent experience for consumers, and tests the operation and behavior of the software with testing partner AppLabs Technologies. A premier provider of testing, QA and certification of software and hardware platforms, AppLabs has worked with TRUSTe to develop a rigorous set of testing protocols to assess a broad range of application behavior. With the launch of the whitelist, TRUSTe will be conducting ongoing monitoring of the applications as they are encountered by users.

The Trusted Download whitelist can be found here:

About the Trusted Download Program

Trusted Download is a certification program for downloadable software, which demonstrates informed consumer choice, doesn't exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors. The complete set of program requirements, and additional information on the certification criteria, program elements, FAQs and sponsor roles, is available on the Trusted Download website at

About eBay

Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, and others. eBay Inc. is headquartered in San Jose, Calif.

About TRUSTe

TRUSTe helps millions of consumers identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe ensures online privacy and protects confidential user information on more than 2,400 Web sites and many of the most highly trafficked, including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, Pepsi and Apple. Independent research shows that when a TRUSTe web seal is present, visitors and customers are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy visit

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