SOURCE: Corticon

Corticon, business rules, automate decision making processes

March 24, 2011 09:00 ET

eBay Selects Corticon to Power the Next Generation of Commerce

Corticon's "No-Coding" Rules Engine Accelerates Software Development and Change Cycles

REDWOOD CITY, CA--(Marketwire - March 24, 2011) - Corticon today announced that eBay, the world's largest online marketplace, has selected Corticon's rules engine to automate policies within its next-generation marketplace. Utilizing Corticon's patented "no-coding" approach, eBay will be able to automate business rules faster and quickly adapt to dynamic market conditions.

"With traditional programming-based rules engines, complex rules are difficult to automate, especially when a single change can impact hundreds of rules and processes," said Raji Arasu, vice president of technology, eBay Marketplaces. "Corticon enables eBay to accurately automate and change even the most complex rules with relative ease, and integrates seamlessly into eBay's technical environment."

With incredibly tight development timelines, eBay required a rules engine that could rapidly stand up to its demanding production needs. With years of experience with leading commercial and open source rules engines, eBay selected Corticon based on key criteria, including:

  • Performance and Scalability - eBay's environment requires millisecond response times with the ability to scale across millions of transactions per day worldwide, capabilities delivered by Corticon's patented rules engine.
  • Accuracy and Integrity - eBay needs guaranteed accurate results from the rules engine, and Corticon's unique rule integrity features ensure the right decisions are made at the right time.
  • Agility - eBay's dynamic business requires constant adjustment to business rules, and Corticon's spreadsheet-like modelling tools provide unprecedented speed and ease-of-use.

"eBay is at the forefront of shopping innovation," said Dr. Mark Allen, president and CEO of Corticon. "As eBay's rules engine provider, Corticon is thrilled to help eBay make better, faster decisions in delivering the next generation of commerce." 

About Corticon
Corticon enables organizations to make better, faster decisions by automating business rules. Corticon's patented "no-coding" rules engine is used by over 450 customers worldwide to automate their most sophisticated decision processes, reducing development and change cycles by 90 percent. Automated decision management with Corticon empowers organizations to improve productivity and customer service, and adapt quickly to changing market conditions. For more information, visit

Corticon is a trademark of Corticon Technologies, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

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