SOURCE: Ebenefits Direct, Inc.

October 15, 2007 09:09 ET

eBenefits Direct, Inc. Signs Master General Agent Contract With Colorado Bankers Life

DELRAY BEACH, FL--(Marketwire - October 15, 2007) - eBenefits Direct, Inc. (PINKSHEETS: EBFD) recently signed an MGA with Colorado Bankers Life. This agreement will allow eBenefits Direct to sell Direct to the Consumer a whole host of life insurance products offered by Colorado Banker. Some of their products are shown below.

Security Builder
Financial Security Plan
Preferred Golden Protector (PGP) I&II
Paycheck Protection Plus
LifeStyle Protector

"This is just another step in the right direction," stated the company's president. "We will continue to add new companies and products that are strategic to the growth of the company's revenue and bottom line. We added a company like Colorado Bankers because they enable our sales agent to offer better products at a better price," added the president of eBenefits Direct.

About Colorado Banker:

Colorado Bankers Life Insurance Company (CBL) is one of the nation's most committed providers of life insurance and financial products. CBL specializes in voluntary benefits through Payroll Deduction, Federal and Military Allotments, State and Local Government payroll systems and individual bank draft billing. CBL is a direct subsidiary of Preferred Financial Corporation (PFC). PFC also owns Industry Savings Plans, Inc. (ISP), a NASD registered broker/dealer. Together, CBL and ISP nationally market and service life and disability insurance, retirement annuities and mutual fund products.

Colorado Bankers Life and Fort Dearborn Life Insurance Company, located in Illinois, are life insurance subsidiaries of Health Care Service Corporation (HCSC), a Mutual Legal Reserve Company. HCSC is one of the largest non-investor owned healthcare providers in the United States. Together, Colorado Bankers Life and Fort Dearborn Life form the Preferred Financial Group (PFG), which ranks as the 14th largest carrier based on Group Life In-Force and as the 15th largest carrier based on Group Life Premiums.

About eBenefits Direct, Inc.

eBenefits Direct is a fast growing direct response marketing organization and technology company. By utilizing its many call centers across the country it enables an individual to efficiently purchase health and life insurance as well as medical and discount service programs.

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